Head of Marketing

Head of Marketing

VILLACARTE GROUP is an international real estate and hospitality group founded in 2012. Our portfolio includes luxury developments Layan Green Park, La Vista Villas, and Layan Verde, the VillaCarte real estate agency and La Green Hotel.

🎥 Candidates can watch a message from our Founder here: YouTube Video - https://www.youtube.com/watch?v=Lq0yRCRTa10

We are looking for an ambitious marketing leader to drive the international expansion of our premium brand and build marketing strategies that create long-term business growth.
This role is for someone who combines strategic thinking with creativity, understands luxury consumers, and enjoys building brands that stand out globally.

Your responsibilities

• Develop and execute the international marketing strategy focused on new market expansion.
• Identify and validate new customer acquisition channels across priority markets (LATAM, Australia, Europe, and beyond).
• Build and lead a high-performing marketing team while fostering a culture of creativity, ownership, and innovation.
• Launch and scale strategic marketing initiatives from concept to execution.
• Strengthen the VillaCarte brand across every customer touchpoint—from awareness to customer loyalty.
• Work closely with Sales, Product, and Executive Leadership to align marketing with business objectives.
• Monitor marketing performance, optimize budgets, and maximize ROI across marketing channels.

What we're looking for

• 5+ years of marketing experience, including experience leading teams and owning strategic marketing initiatives.
• Proven experience launching products or expanding businesses into international markets.
• Experience building and scaling marketing teams in fast-growing companies.
• Strong understanding of premium and luxury audiences (real estate, hospitality, automotive, luxury consumer products, or similar industries).
• Experience marketing high-value products ($200K+ average transaction value) with long purchase decision cycles.
• Strong analytical mindset combined with creativity and commercial thinking.
• Excellent leadership and project management skills.
• Fluent English.

What we offer

• The opportunity to become part of a landmark project aiming to become one of Phuket's flagship developments and a showcase for Thailand.
• The freedom to experiment, implement bold ideas, and create marketing with real business impact.
• Career growth and professional development through ambitious international expansion projects.
• Competitive compensation linked to business results and achievement of key objectives.
• Relocation package for candidates willing to move to Phuket.
• A supportive corporate culture built on partnership, trust, and ownership.

Before You Apply
Please include a short cover letter (up to 300 words) answering the following questions:

1. Which marketing achievement are you most proud of, and what measurable business impact did it have?
2. What international market would you prioritize first for VillaCarte, and what would your initial go-to-market strategy look like?
3. Tell us about the largest marketing team you've built or led.
4. Why do you believe you're the right person to lead VillaCarte's global expansion?

We review every application carefully and look forward to learning how your experience and vision can help shape the future of VILLACARTE GROUP.