Head of Marketing

Are you an experienced marketing leader who brings clarity, direction and momentum? Are you able to combine strategic thinking with hands-on leadership and translate organisational ambitions into focused marketing priorities? Do you enjoy building strong teams and creating effective collaboration across an organisation? Let’s talk!

HEAD OF MARKETING

Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world! We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap – and become the entrepreneurial leader our world needs.

Vlerick is a school, but it is run as a company, aligned with the high standards we foster in our different activities. We are looking for an enthusiastic and driven Head of Marketing to lead the next phase of our marketing organisation.

In this role you will define and implement an integrated marketing strategy, lead and develop a team of around 12 marketing professionals, and strengthen the way marketing collaborates with programmes and business units across the School. This is both a strategic and hands-on leadership role. You will bring clarity to priorities, roles and ways of working, while ensuring that the team delivers tangible impact for Vlerick’s brand, market position and business ambitions.

Your mission

• Lead, coach and develop the marketing team, creating clear direction, trust, collaboration and accountability.
• Build further on the recent centralisation of marketing, strengthening the team, developing key marketing capabilities and establishing effective ways of working for the future.
• Shape and implement Vlerick’s overall marketing strategy, translating the School’s ambitions into clear priorities, plans and measurable objectives.
• Create strong alignment between marketing and the different parts of the School, working closely with Marketing Unit Managers and other key stakeholders to balance School-wide priorities with specific market and business needs.
• Strengthen Vlerick’s brand, positioning and visibility and ensure a consistent approach across markets and channels.
• Use customer, market, competitor and performance insights to guide decisions, set priorities and continuously improve marketing effectiveness.
• Take ownership of the overall marketing budget and performance, using dashboards, web analytics and conversion KPIs, to track results, report progress and identify improvements.
• Manage key external partners and lead strategic marketing projects, while keeping abreast of relevant marketing and technological developments.

You

• Bring substantial experience in a senior marketing leadership role, preferably within an educational or services environment.
• Are a strong people leader who brings clarity, develops people and builds trust and accountability.
• Have experience building or strengthening teams and marketing capabilities, and feel comfortable stepping into an organisation that is evolving.
• Combine strategic thinking with a hands-on mindset and know how to translate ambitions into priorities and action.
• Bring broad integrated marketing expertise and know how to create impact across brand, digital, content and demand generation.
• Are a strong stakeholder manager, able to connect different perspectives, set clear priorities and make choices when demands compete.
• Are analytical, pragmatic and results-oriented, with strong planning and execution skills and a solid expertise in marketing analytics, lead generation and conversion funnels to guide decisions.
• Have an excellent written and verbal knowledge of English and are flexible to work across our different campuses (Brussels & Ghent), in combination with your home office.

#ProudtobeVlerick

• Autonomy and responsibility in a challenging work environment.
• A dynamic, open, and international company culture.
• Opportunities for professional and personal growth, incl. a training budget.
• A team of enthusiastic, driven colleagues, passionate about learning.
• A to Z responsibility for innovative projects, backed up by the leadership of the school.
• Building up partnerships within and outside the organisation.
• Flexibility: 30+ holiday days, working from home, a flexible benefits system, etc.
• Meal vouchers, a hospitalization insurance, a group insurance, a company car and a mobility budget are also part of your package.
• Last but not least, you’ll have a real impact and inspire people to live, learn and leap!

At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.

Take the leap

If you think you meet these criteria, please apply with your resume and motivation letter via our website. Happy to give you more information on the job content: Kirby.vanlaere@vlerick.com or Marion.debruyne@vlerick.com .