Head of Marketing -Web3
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing - Web3 based in United Kingdom.
This is a high-impact marketing leadership opportunity focused on bringing a Web3 protocol and token to market.
You will own launch strategy, product marketing, ecosystem development, and community growth across the European and Arab markets.
The role combines strategic planning with hands-on execution, from building awareness to driving user acquisition and engagement.
You’ll work closely with product teams to support application launches and translate technical offerings into compelling market narratives.
A major part of the role will involve developing partnerships, engaging influential voices, and expanding the protocol’s presence within the Web3 ecosystem.
You’ll have significant ownership over go-to-market initiatives and the opportunity to shape how a new protocol is positioned and adopted.
This role is well suited to a commercially minded Web3 marketer who understands decentralized communities and knows how to turn launches into sustained growth.
Accountabilities
- Execute the marketing strategy for the public launch of the protocol and associated token.
- Develop and implement go-to-market strategies designed to build awareness, attract users, and accelerate ecosystem adoption.
- Drive qualified traffic to the website and increase engagement and user growth across the protocol ecosystem.
- Create, lead, and continuously optimise marketing campaigns targeting developers, builders, creators, and the broader Web3 community.
- Own product marketing and communications strategies, ensuring clear and compelling positioning across relevant channels.
- Identify and develop strategic partnerships, collaborations, and ecosystem opportunities that can accelerate growth.
- Work closely with product teams to coordinate and support the launch and adoption of new applications.
- Build and execute ecosystem development initiatives that strengthen market presence and community engagement.
- Develop and maintain relationships with key opinion leaders (KOLs), influencers, creators, and other strategic Web3 voices.
- Monitor campaign performance and market feedback to refine messaging, positioning, and growth initiatives.
- 3+ years of professional experience in marketing, growth, product marketing, or a closely related field.
- Proven experience working within Web3, DeFi, DeSo, the creator economy, or an adjacent technology ecosystem.
- Demonstrated track record of successfully launching a token, protocol, Web3 product, or comparable decentralized project to a public audience.
- Strong understanding of Web3 communities, ecosystem dynamics, user acquisition, partnerships, and community-led growth.
- Experience developing and executing go-to-market and product marketing strategies.
- Ability to translate complex Web3 concepts into clear, engaging messaging for technical and non-technical audiences.
- Strong partnership-building and stakeholder management skills, particularly with KOLs, creators, developers, and ecosystem participants.
- Data-driven and results-oriented approach to campaign optimisation and growth.
- Entrepreneurial mindset with the ability to work independently, take ownership, and move quickly in an evolving environment.
- C1/C2-level English proficiency, with excellent written and verbal communication skills.
- Opportunity to lead the marketing function for the public launch of an emerging Web3 protocol and token.
- High level of ownership over marketing strategy, product positioning, go-to-market, and ecosystem growth.
- Remote working opportunity within Europe and eligible Arab-region locations.
- Exposure to the rapidly evolving Web3, DeFi, and decentralized technology ecosystem.
- Opportunity to build relationships with developers, builders, creators, KOLs, and strategic ecosystem partners.
- Fast-paced environment offering significant scope to shape growth initiatives and market presence.
- Opportunity to work closely with product and other cross-functional teams on new application launches.