Head of Marketing

You will build and lead the marketing organization from the ground up. You will define global marketing strategy, customer acquisition, lifecycle and product marketing, go-to-market plans, attribution, operations, budget, and team development. You will establish scalable channels, marketing measurement infrastructure, and programs that drive adoption, retention, customer growth, and revenue.

Responsibilities

• Develop and own global marketing strategy, priorities, operating plan, and budget
• Build the marketing organization, including people, processes, technology, measurement systems, agencies, and operating cadence
• Develop customer insights to shape positioning, acquisition strategy, product adoption, and marketing investment
• Own go-to-market strategy for product launches, new markets, and strategic initiatives
• Build product marketing capabilities and market positioning
• Build scalable customer acquisition channels
• Establish channel economics and marketing performance metrics
• Build marketing attribution, analytics, and measurement infrastructure
• Own lifecycle marketing across onboarding, activation, engagement, adoption, cross-sell, reactivation, and retention
• Build and optimize referral, affiliate, creator, and partner marketing programs
• Hire, lead, and develop the marketing team
• Partner with Brand and Communications to strengthen the brand and maintain customer trust

Requirements

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business
• Experience building or materially transforming a marketing function
• Demonstrated success building, testing, and scaling customer acquisition channels
• Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment
• Experience implementing marketing attribution, analytics, and measurement infrastructure
• Experience managing meaningful marketing budgets and allocating spend based on performance
• Strong understanding of lifecycle marketing and conversion across the customer funnel
• Strong product marketing and go-to-market expertise, including segmentation, positioning, messaging, and launches
• Experience with partnerships, creators, affiliates, referral programs, or nontraditional acquisition channels
• Experience marketing high-consideration or high-value products
• Proven ability to recruit, manage, and develop high-performing teams
• Ability to work cross-functionally with Product, Data, Finance, Brand, Communications, and executive leadership
• Interest in Bitcoin and understanding of Strike's Bitcoin-only positioning

Benefits

• Equity in a high-growth startup
• Cell phone and internet reimbursement
• Flexible PTO
• Sick leave
• Parental leave
• No trading fees when buying and selling bitcoin on Strike
• Location-dependent benefits