Head of Media Buying (Dating)
Responsibilities:
- Develop and execute the overall media buying strategy across multiple paid acquisition channels.
- Lead, mentor, and grow a high-performing Media Buying team.
- Own the full campaign lifecycle - from launch to continuous optimization and scaling.
- Analyze campaign performance and make data-driven optimization decisions to maximize ROI, ROAS, and profitability.
- Identify performance bottlenecks and optimize targeting, bidding strategies, creatives, placements, funnels, and budgets.
- Design and implement A/B testing strategies to continuously improve campaign performance.
- Allocate and manage advertising budgets across traffic sources to maximize efficiency.
- Explore, test, and scale new traffic sources, GEOs, audiences, and ad formats.
- Work closely with Product, BI, Analytics, CRM, Creative, and Tech teams to improve acquisition performance.
- Establish best practices, processes, and optimization frameworks across the Media Buying department.
- Stay ahead of market trends, platform updates, and competitor strategies.
Requirements:
*4+ years of experience in performance marketing/media buying.
- 2+ years of experience leading media buying teams.
- Strong hands-on experience with Native Ads, Facebook, Google, TikTok, DSPs, or other paid traffic sources.
- Proven track record of scaling profitable acquisition campaigns.
- Deep understanding of attribution, tracking, analytics, and performance metrics.
- Experience managing seven-figure monthly advertising budgets.
- Strong analytical mindset with excellent decision-making skills.
- Experience working with BI tools, tracking platforms, and attribution systems.
- Excellent leadership, communication, and stakeholder management skills.
- Fluent English (Intermediate+).
- Strategic thinker with a strong business mindset.
- Results-oriented and data-driven.
- Strong leadership and coaching skills.
- Comfortable making decisions in a fast-paced environment.
- Proactive and ownership-driven.
- Excellent prioritization and organizational skills.
- Adaptable to changing market conditions.
- Passionate about continuous learning and innovation.
Will be a plus:
- Experience in Dating
- Experience building media buying teams from scratch.
- Knowledge of AI-powered optimization tools.
- Experience with automation, bidding algorithms, and custom optimization solutions.