Head of Media Buying
RedCore is an international business group that creates technological solutions for digital markets.
Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
Powering Growth from the Core — this is the key mission laid under RedCore’s strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners.
We are looking for a Head of Media Buying!
Requirements:
5-plus-year of successful proven experience with Facebook/Google/ In-app in the iGaming (Gambling&Betting);
Successful proven experience Head of media buying 3 year plus;
Managing more than 25 + person at team;
Ability to effectively manage large advertising Budgets (from $1,000,000 per month)
Availability of successful cases in the gambling niche in the CIS/Latam markets
Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
Experience in working with Antidetect Browser and Tracking Systems;
A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods);
Ability to moderate creatives and links on the previously mentioned platforms;
Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.);
Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
High skills to analyze and optimize advertising campaigns to achieve specified KPIs.
Experience in А/B testing;
Planning budget and control;
Experience with a lot of traffic, ability to work with a large array of information;
English – B1 and above.
Will be plus
Experience in other Traffic Sources (TikTok, ASO/ ASA, Networks, Influence, etc.);
Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.).
Responsibilities:
Management and build team;
Individual purchase of traffic at the initial stages, further training of your buyers;
Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
Setting the Terms of Reference for the necessary promotional materials;
Competent budget management;
Together with the team, the formation of media strategies, calculation of the KPI funnel;
Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
Regular reporting on performance and profit;
Market and Competitor Analysis;
Planning and calculation of Traffic Streams.
Our benefits to you:
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Referral program — enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities.
- Other benefits could be added based on your location.