Head of Merchandising & Discovery

The core responsibilities for the job include the following:

Digital Storefront Strategy:

• Own the merchandising strategy across Slikk's app and mobile web platforms.
• Define how customers discover products, brands, trends, and campaigns.
• Build merchandising frameworks that balance customer relevance, business priorities, and brand visibility.
• Create a best-in-class discovery experience for shoppers.

Homepage, Navigation, and Discovery:

• Own homepage architecture, navigation strategy, category storefronts, collections, and campaign placements.
• Design data-driven wireframes and merchandising journeys that improve customer engagement and conversion.
• Continuously optimize placement strategies based on performance data and customer behavior.
• Develop scalable merchandising playbooks for launches, campaigns, trends, and seasonal moments.

Curation and Trend Leadership:

• Create compelling edits, collections, and discovery moments that inspire customers.
• Translate cultural trends, social signals, and customer insights into merchandising actions.
• Ensure Slikk remains relevant, fresh, and differentiated in its customer experience.

Performance and Optimization:

• Own key metrics, including conversion rate, traffic distribution across categories, click-through rates, and engagement metrics.
• Drive experimentation through A/B testing of layouts, collections, placements, and customer journeys.
• Partner closely with analytics and product teams to identify opportunities for optimization.

Cross-Functional Leadership:

• Partner with Category, Curation, Marketing, Product, Design, and Analytics teams to align merchandising priorities.
• Influence category visibility strategies and launch plans through data-backed recommendations.
• Act as the voice of the customer in discovery and merchandising decisions.

Team Building:

• Build and lead Slikk's merchandising and discovery function.
• Hire, mentor, and develop a high-performing team as the business scales.
• Establish operating processes, reporting structures, and merchandising best practices.

Requirements:

• 10+ years of experience in digital merchandising, on-site merchandising, e-commerce merchandising, category merchandising, or related functions.
• Proven experience owning homepage strategy, category discovery, collections, campaigns, and customer journeys for a large-scale e-commerce business.
• Strong understanding of fashion, beauty, lifestyle, and consumer trends.
• Demonstrated ability to use customer and performance data to influence conversion and engagement outcomes.
• Deep understanding of digital customer behavior and merchandising levers.
• Experience partnering closely with Product, Design, Growth, and Category teams.
• Strong commercial acumen combined with customer-centric thinking.
• Prior experience building or leading merchandising teams is preferred.