Head of Organic & Brand Growth

What you’ll be doing (aka your new pecking order)

- Own the brand. Shape Roosty’s positioning, personality, tone of voice and creative direction, and build proper Brand Guidelines alongside the Founders.
- Make us recognisable. Build a brand identity people spot a mile off across organic content, campaigns and every customer touchpoint.
- Run the socials. Own organic strategy and performance across Instagram, TikTok, Facebook and YouTube.
- Go platform by platform. Build a strategy for each channel to win new followers, reach, engagement and brand awareness.
- Make great content. Keep it consistent, fun, educational and on-brand, working with our Creative Strategists and creator community to get there.
- Test, learn, repeat. Keep digging into performance, trying new formats and making results better and better.
- Create shows people come back for. Dream up original recurring series, campaigns and formats.
- Tell real stories. Put real chicken owners, their chickens and their communities front and centre.
- Go long. Develop repeatable long-form series that mix entertainment, storytelling and practical know-how.
- Run the whole show. Oversee concepts, scripting, production, editing, publishing and optimisation.
- Build your dream team. Hire and lead an organic content crew of creatives, editors and social media specialists.
- Share the good stuff. Work closely with Paid Media to pass on winning organic formats, creative insights and content ideas.
- Team up with creators. Collaborate with Creator Partnerships on influencer content, sponsorships and joint campaigns.
- Spread the word everywhere. Develop brand campaigns that build awareness and interest across DTC, Amazon and retail.

Location: Remote - GMT-06:00 to GMT-04:00

Skills required for this job:

• Direct-to-consumer e-commerce
• E-commerce
• Social media marketing