Head of Organic Growth

• As Head of Organic Growth, you will own the product-led and content-led strategies that compound our member growth without relying on paid channels. This is a high-leverage, execution-first role for someone who moves fast, thinks in systems, and builds with AI at the center of everything they do
• We are at the stage right before “Function = Health” becomes a common mental shortcut. Your job is to make Function the default answer wherever people ask health questions — Google, AI assistants, YouTube, and their own family group chats
• You will own three pillars:
• Increase member-to-member spread through referral programs, in-product sharing moments, and social proof mechanics that turn our members into our most effective channel
• Maximize conversion and revenue through website, app, product, and lifecycle funnels — from first touch to paid member to advocate — continuously testing, learning, and improving
• Build and maintain organic discovery authority across traditional search, AI-driven answers, and YouTube — the world’s second-largest search engine — ensuring Function surfaces where and how people research their health
• You’ll report directly to the VP of Growth and lead the three organic growth pillars that determine how Function scales sustainably. This is not a strategy-and-slide-deck role. You’ll be deep in the work — running experiments, writing briefs, reviewing funnels, and shipping — while building the team and systems around you. You’ll collaborate closely with Product, Lifecycle, and Creative leadership
• Design, launch, and iterate on referral programs that meaningfully increase k-factor, building mechanics into the product and member experience
• Map and shrink viral cycle time: instrument every referral surface, identify where member-to-member spread breaks down, and compress the time between a member’s first great experience and their first successful referral
• Partner with Product to build shareable moments natively into the experience — health is multiplayer, and moments like biological age results are made to be shared. Turn members into our most effective growth channel
• Guide conversion from account creation to paid member: identify friction points, prioritize the highest-leverage interventions, and close the gap through structured experimentation
• Lead A/B testing cadence across web, checkout, onboarding, and lifecycle, with clear statistical discipline and fast learning loops
• Instrument and recover drop-offs at every funnel stage, segmenting by cohort, persona, and intent signal to design recovery flows that bring high-intent leads back before they go cold
• As Function expands access with lower-friction entry points, own the organic loops that convert new audiences into paying members
• Build Function’s authority in the category it’s creating — own the health education queries that pull people toward continuous, proactive health before they’ve ever heard of us
• Ensure Function shows up where and how people search, across traditional engines and AI-driven discovery tools, with a site and content architecture built to support it
• Own YouTube discoverability: build an intent-driven video strategy that treats YouTube as a search engine — keyword and question research, titles, thumbnails, chapters, and channel architecture — partnering with Creative to turn Function’s health education into content that both educates and entertains
• Develop a content strategy grounded in genuine health information authority that earns trust before a member ever sees a paywall
• Build attribution models across referral, search, video, and lifecycle-driven growth with enough precision to drive real investment decisions
• Recruit, manage, and develop a lean team of specialists and external partners — you set the standard, not just manage to it
• Use AI tools natively across research, content production, experimentation, and operations, setting the model for how the Growth team works

Benefits

• 401k Match
• Health Insurance
• Choose your own holidays

• Deep technical SEO fluency: crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis
• Strong CRO chops — A/B testing methodology, statistical significance, funnel decomposition
• Experience growing YouTube or video as an organic discovery channel — video SEO, packaging (titles, thumbnails, hooks), and audience retention mechanics
• 10+ years in organic growth, SEO, or product-led growth, with a track record of compounding results
• Experience building or managing small, high-output teams and agency/contractor relationships
• Uses AI tools — Claude, ChatGPT, Perplexity, Cursor, etc. — as a genuine force multiplier, not a novelty
• Strong written communicator who can simplify complex growth concepts for cross-functional and executive audiences
• Hands-on operator who runs experiments themselves — not just directs others to run them
• Comfortable operating in an early-stage growth environment: ambiguous, fast, high-ownership
• Experience in health, wellness, consumer subscription, or another high-trust category is a plus
• Demonstrated experience designing or scaling referral programs with measurable k-factor impact
• Fluent in GEO and AI-driven search: how LLMs surface brands, what signals matter, and how to earn placement
• Proficient with analytics and experimentation tools (GA4, Amplitude, Looker, or equivalent); can pull and interpret your own data
• We create calendar, actionable, human experience
• We communicate clearly and respectfully, rallying around shared goals
• We are ruthlessly aligned to our mission - and leave ego at the door
• We anticipate, initiate, and follow through
• We don’t tolerate politics or withholding information
• One Team, Moving Fast:
• We are aligned in purpose, prioritization, and speed
• We don’t just ship– we own outcomes and drive results
• We design and deliver like we’re caring for someone we love
• Sustained Integrity in Every Detail:
• Member-First, Always:
• We don’t let perfect get in the way of progress
• We operate with honesty, transparency, and respect
• We sweat the details because outcomes depend on them
• Ruthless Prioritization:
• We prioritize clinical precision - data must be right
• We act with urgency and precision
• Radical Ownership, Relentless Execution:
• We prioritize responsiveness, peace of mind, and outcomes
• We embrace new tech to deliver better outcomes
• We gather diverse perspectives to make informed decisions
• We earn trust by obsessing over accuracy, quality, and clarity in everything we do
• We empower members with truth, clarity, and care
• We move quickly to drive value, not perfection
• We meet challenges with grit and pragmatism
• We prioritize what drives impact
• We disagree and commit
• We never compromise on standards of excellence
• We clear paths for each other and move fast together
• Mission Over Ego:
• To be a strong fit, you embody our Core Values: