Head of Organic Growth Kraken Pro
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You will own the organic growth strategy for Kraken Pro across SEO, content, social, community, referrals, and partnerships. You will optimize acquisition funnels and user experience, lead a small team, run experiments, report growth performance, and ensure messaging is compliant across regions.
Responsibilities
- Build and run organic acquisition strategy across SEO, content, social, community, referrals, and partnerships
- Map and optimize the funnel from first touch to first trade
- Audit and improve landing pages, sign-up flows, onboarding, and in-product experiences
- Turn product strengths into growth levers
- Lead, coach, and unblock a small team
- Run channel and funnel experiments
- Build dashboards and insights for leadership
- Partner with Legal and Communications to ensure compliant messaging
Requirements
- 5+ years of B2C acquisition or growth marketing experience
- Growth marketing
- SEO
- Content marketing
- Social media
- Lifecycle marketing
- Partnership
- Product marketing
- User experience
- AI
- Funnel analysis
- Cohort analysis
- Attribution
- Experimentation
- Trading culture
- Communication
- Leadership
Benefits
- Bonus program
- Equity program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)