Head of Paid Media
Are you a dynamic leader with a passion for performance marketing and a knack for strategic thinking? Our client is seeking a Head of Paid Media to join their team on a permanent basis. This role offers an exciting blend of senior client leadership, team management, operational ownership, and strategic direction. If you thrive in a fast-paced environment and are ready to take the reins of a performance-driven B2B marketing agency, this could be the perfect fit for you.
Key Duties and Responsibilities:
- Lead the performance function with a primary focus on paid media across LinkedIn Ads, Google Ads, and emerging channels.
- Set and maintain high standards for campaign architecture, targeting, creative testing, bidding, and measurement.
- Drive strategic direction on priority accounts, leading quarterly business reviews and defining future outlooks.
- Manage a team of performance directors, leads, and growth marketers, providing coaching and development.
- Ensure proactive performance management using AI-enabled systems to optimize client outcomes.
Skills and Experience:
- Extensive experience in B2B paid media and demand generation, with agency-side experience essential.
- Proven track record managing substantial media budgets with demonstrable improvements in pipeline generation metrics.
- Strong background working with Enterprise and high-growth SaaS clients.
- Experience leading a performance team and contributing to or owning go-to-market and demand-gen strategies.
- Advanced proficiency in LinkedIn Ads and Google Ads; knowledge of HubSpot, Salesforce, and marketing automation platforms is advantageous.
Company Benefits:
- Competitive salary with a 10% annual bonus, paid quarterly.
- Pension
- 25 days annual leave plus bank holidays
- Wellness days and birthday day off
- Flexible working arrangements and early finish on Fridays
- Professional development opportunities
- Fully rmemote
FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing, and Creative fields for permanent, freelance, and contract positions. Please contact us to discuss one of our many positions.