Head of Partner Marketing

You will build recurring partner education programs, including webinars, newsletters, and office hours. You will create case studies, best-practices content, and LinkedIn thought leadership. You will develop co-marketing strategy, collaborate with brand partners, lead partner event strategy, and create onboarding kits, launch PR, and joint social announcements. You will turn account insights into repeatable consumer marketing programs.

Responsibilities

• Build and run recurring partner education programs
• Design scalable and programmatic partner marketing programs
• Produce case studies, best-practices content, and LinkedIn thought leadership
• Develop strategies for partner brand campaigns
• Collaborate with brand partners on their marketing activities
• Lead event strategy with brand partners
• Build onboarding kits, co-branded launch PR, and joint social announcements
• Translate account relationships into scalable marketing programs
• Own partner brand representation across consumer marketing channels
• Systematize partner incorporation into consumer campaigns

Requirements

• 7+ years of B2B or partner marketing experience
• Experience at a marketplace or platform business
• Understanding of B2B2C marketing
• Experience building repeatable and scalable programs
• Knowledge of partner activation rate, co-marketing reach, and content pipeline impact
• Experience negotiating co-marketing programs with brand-side marketing leadership
• Ability to translate relationship context into program design and influence without direct authority