Head of Performance Marketing and CRM

Head of Performance Marketing and CRM Company: Thrillophilia.com Job Location: Jaipur, Rajasthan, India Employment Type: Full-time Experience Required: 2 - 4 years Location: Jaipur. This role works from our Jaipur office. Experience guideline: 24 years of hands on paid marketing experience. Thrillophilia builds holidays around experiences worth travelling for. Work with sales, destination experts, product and data to turn travel ideas into real journeys. The role A great travel ad sells the possibility of a holiday. Your job is to turn that possibility into profitable bookings. Own destination campaigns, test what makes travellers act, and use sales feedback to improve the entire acquisition funnel. What you will own Own hands on Meta Ads and Google Ads execution for assigned destinations, from campaign setup to optimisation and budget decisions. Find the next winning creative or audience: write focused briefs, run structured tests, and scale ideas that improve qualified leads and bookings. Track spend through qualified leads, bookings and contribution margin with CRM and data teams. Diagnose city, destination and campaign level performance. Close the feedback loop with sales: understand why leads book or drop off, then change targeting, creative and landing pages accordingly. Maintain campaign hygiene, UTMs and conversion tracking with the tech team; report clear actions and results. What we are looking for Hands on ownership of paid campaigns with measurable outcomes; specify the platform you know best. Strong spreadsheet analysis and working knowledge of GA4, ad platform reporting and conversion tracking. Ability to explain CPL, cost per booking, ROAS and profitability without confusing booking value with net revenue. Travel or other sales assisted, high consideration acquisition experience is useful. How success will be measured Qualified lead cost, cost per booking, lead to booking conversion and contribution after marketing spend. Application details Apply with your CV and one short example of work you are proud of: the problem, what you changed and the result. Enter current annual CTC in lakhs and notice period in days as numbers in the application questions. .