Head of Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Performance Marketing based in Australia.

This is a senior leadership opportunity for an experienced performance marketing professional to shape media strategy, standards, and growth frameworks across a portfolio of purpose-driven clients.
You will combine strategic leadership with hands-on expertise across paid media, analytics, attribution, and conversion optimisation.
The role focuses on building scalable approaches that connect acquisition activity with broader organisational goals and long-term value.
You will lead high-value client engagements, advise senior stakeholders, and guide teams toward stronger performance and decision-making.
You will also establish best practices, strengthen governance, and develop the systems and capabilities needed for sustainable growth.
Working in a collaborative, purpose-led environment, you will have significant autonomy while partnering closely with strategy, creative, and client teams.
This remote-first position offers the opportunity to use your expertise to create measurable results for organisations working toward meaningful social impact.

• Media Strategy & Planning: Establish performance marketing standards, develop omnichannel strategies, and create best-practice frameworks covering audits, campaign setup, optimisation, reporting, and measurement across different budgets and campaign types.
• Client & Portfolio Leadership: Lead media strategy for high-value clients, review and approve large-budget media plans, and oversee campaign quality assurance, performance, and reporting.
• Growth & Optimisation: Drive experimentation across the customer and conversion funnel, establish CRO and A/B testing practices, and collaborate with strategy and creative teams to improve messaging, formats, and campaign performance.
• Team Leadership & Upskilling: Mentor performance, strategy, and leadership teams, develop onboarding and training systems, support professional development, and maintain relevant platform accreditations.
• Data & Attribution: Define attribution approaches, media benchmarks, measurement frameworks, and appropriate technology stacks while turning campaign data into actionable growth insights.
• MarTech & Governance: Guide the use of CRMs, data warehouses, CDPs, automation platforms, and analytics tools while maintaining strong standards for privacy, compliance, tagging, and data governance.
• Financial & Operational Management: Oversee media-related financial processes, including credit approvals, pre-bills, reconciliations, and other operational controls.
• Quality Assurance & Troubleshooting: Review senior team outputs, provide coaching and feedback, and step in to lead strategic responses when campaigns underperform or require rapid optimisation.
• Executive & Client Advisory: Facilitate workshops and present growth strategies, performance insights, and turnaround plans to senior client stakeholders and executives.
• Cross-Functional Collaboration: Work closely with creative, strategy, and client advisory teams to ensure performance marketing is integrated into broader business and growth objectives.

Requirements

• Experience: 10+ years of experience in digital performance marketing and media strategy, particularly within transaction-focused or e-commerce environments, with significant agency experience.
• Leadership: Demonstrated experience managing cross-functional teams, navigating commercial pressures, mentoring senior professionals, and influencing strategic decisions.
• Performance Strategy: Strong ability to develop media planning frameworks aligned with acquisition funnels, conversion rate optimisation, donor or customer journeys, and long-term value.
• Channel Expertise: Advanced knowledge of Paid Search, Paid Social including Meta and TikTok, Google Ads including YouTube, Performance Max and Demand Gen, programmatic buying, publisher partnerships, and GMP platforms such as SA360 and CM360.
• Analytics & Measurement: Strong analytical capabilities with experience in attribution modelling, tagging governance, dashboard development, performance measurement, and translating campaign data into growth strategies.
• Marketing Technology: Working knowledge of CRMs, data warehouses, CDPs, advertising automation, privacy requirements, cookie deprecation, and AI-enabled marketing solutions.
• Broader Media Knowledge: Intermediate understanding of OOH, television, radio, and secondary social channels is advantageous.
• Communication: Excellent presentation, facilitation, and stakeholder management skills, with the confidence to advise CMOs, executives, and senior client teams.
• Consultative Mindset: Ability to connect media execution with business objectives, attribution, customer value, and broader organisational strategy rather than focusing solely on platform performance.
• Adaptability: Comfortable working in an evolving environment where priorities can shift, ambiguity is common, and collaboration across multiple functions is essential.
• Purpose Orientation: Strong interest in working with mission-driven organisations and using performance marketing to support measurable social impact.

Benefits

• Remote-first and flexible work designed to support autonomy, productivity, and work-life balance.
• Access to co-working spaces and opportunities to connect with colleagues in person.
• Regular in-person strategy weeks to collaborate, reconnect, and recharge.
• Dedicated learning and development investment with personalised growth opportunities.
• Upfront sick leave and preventive health support.
• Meaningful client work supporting purpose-driven and social-impact organisations.
• High level of ownership and autonomy, with opportunities to experiment, lead, and influence how the performance marketing function evolves.
• Collaborative and supportive culture focused on teamwork, honest communication, recognition, and continuous development.
• Equal employment opportunity and an inclusive environment where diverse backgrounds and experiences are welcomed.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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