Head of Performance Marketing

SAM Labs is looking for an experienced Global Head of Paid Media to join the one of the most exciting startups in the UK. This is a rare opportunity to work at a London-based business that combines hardware and software, entertainment and education during this exciting and transformational phase of the company’s growth. We are looking for a leader with the strong experience necessary to head up a data-driven, cross-channel team to drive our global consumer sales. Reporting to the VP Marketing, this high-profile role will develop and execute paid media strategies to help take our business to the next level.

Responsibilities:

• Build, develop, and execute a comprehensive paid media strategy to drive consumer sales
• Create growth initiatives to drive B2C revenue
• Own the budget for all paid/performance channels, with targets set based on tight CAC/CPA requirements
• Liaise with stakeholders across the marketing and product teams to ensure objectives are aligned
• Provide strong leadership to a lean but powerful team (internal and agency support where required) which you will build based on your vision
• Attract, mentor and retain a talented team that leads the industry in innovation and results
• Create and execute a smart cross-channel testing plan for growth
• Work closely with a cross-functional team of marketers, creatives and engineers to develop and execute fully integrated marketing experiences
• Develop and execute digital strategies across platforms including search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Amazon AMS, Criteo for retailers, as well as possibly running display and affiliate campaigns (note that some non-paid channels like SEO and CRM may fall within your remit due to their close nature with paid media)
• While the focus will emphasise digital platforms, you will also be responsible for ATL media including TV, OOH, inserts, etc - we need a creative marketer who has experience and initiative in using paid media effectively and efficiently, no matter what the channel is
• Measure and report on impact and effectiveness of paid channels and continuously improve resource allocation, scalability and ROI / ROAS / ROGP
• Work closely with incoming ecommerce manager to ensure alignment between advertising and landing page messaging and creative
• Collaborate with creative director to ensure creative assets achieve all paid media objectives based on data-driven goals
• Own research, forecasting, planning, execution and performance analysis for paid media initiatives
• Ensure that brand consistency is maintained in both the messaging and visual language across all paid media
• Remain up-to-date on relevant news, trends and best practices within media and performance marketing

Background:

• 8+ years working in performance marketing / paid media working for a product or brand
• Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Amazon AMS, display, affiliates
• Experience in ATL media including TV, OOH, print, inserts, direct mail, podcasts, radio, etc.

• Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)
• Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.)
• Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)
• Experience testing and implementing landing pages
• Experience with attribution modelling and working closely with business intelligence
• Experience building paid media programs from the ground up and scaling teams
• Experience dealing with complex cross-channel attribution models
• Experience creating and implementing testing frameworks for growth
• Advanced knowledge of marketing automation tools
• Experience with data visualisation tools (Tableau, Looker, Periscope, etc.)
• Experience in ecommerce at D2C businesses is a must
• Proficiency in SQL is a plus
• Experience in the kids/toy space is a plus, particularly in the gifting market
• Experience working with retailers in addition to working in D2C is ideal
• Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you’re speaking to

In addition to that, our ideal candidate is:

• Daring and adventurous (but still responsible!)
• Relentlessly driven with an entrepreneurial spirit
• Extremely organised and detail oriented
• Proactive, takes initiative
• Hhas excellent communication and presentation skills
• Creative thinker and problem solver
• Self-motivated and can work autonomously
• Thrives in a fast paced environment
• A very curious person
• Highly analytical

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