Head of Product Marketing
Description
The Role
Great Gray is looking to add a Head of Product Marketing to our Marketing team. This role owns the intelligence layer that arms the entire marketing and sales organization with the right message for the right audience — producing the positioning, competitive intelligence, GTM playbooks, sales enablement, and proposal storytelling that every other marketing function depends on. Reporting to the CMO, you will determine what to say to each channel, each partner, and each advisor tier across both the Great Gray Trust Company and RPAG brands, with RPAG as our core platform. This role sits at the intersection of strategy and execution — you will set the direction and own the delivery. The ideal candidate brings a structured, analytical discipline to product marketing: someone who builds rigorous systems for competitive intelligence, messaging frameworks, and GTM planning, and executes against them with the same rigor.
Location
This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.
Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.
Responsibilities
- Own positioning and messaging by channel, developing differentiated stories for Advisors, Broker Dealers, Recordkeepers, Asset Managers, TPAs, and Sponsors
- Define and refine ICPs and advisor segmentation, including the Emerging / Established / Institutional advisor tiers and channel-specific buyer personas
- Maintain a competitive intelligence program: battlecards, competitive analysis cadence, platform and investment product competitive tools, and ongoing market monitoring
- Build and maintain GTM playbooks per Recordkeeper partner and Asset Manager tier, tailored to personas, platform capabilities, internal concerns, and plan types
- Lead launch messaging and GTM coordination for RPAG platform and feature releases across both brands, including BoardingPass as the technology that drives CIT adoption
- Produce sales enablement materials: pitch decks, talk tracks, one-pagers, and enablement kits for major campaigns
- Lead RPAG’s platform positioning strategy and drive campaign series that reinforce its differentiation as the advisor technology platform in our ecosystem
- Feed Content with positioning direction -- competitive angle, audience-specific framing, and key proof points; and partner with Demand Gen and Head of Growth on messaging frameworks
- Brief Brand/Design on messaging direction and visual approach to ensure creative aligns with positioning strategy
- Complete other related duties as assigned
Qualifications & Experience
- Bachelor’s degree required; advanced degree is a plus
- 10+ years of B2B product marketing experience, with a track record in fast-paced, highly competitive technology markets defined by constant iteration and little tolerance for complacency. Experience in financial services, asset management, or advisor technology is a plus, not a requirement.
- Demonstrated ability to build and maintain a structured competitive intelligence program
- Experience developing differentiated positioning for multiple buyer types (institutional, channel, independent advisor)
- Strong sales partnership skills; comfortable working directly with CRO and sales leadership on enablement, not just producing materials in isolation
- Experience with sales enablement, proposal development, or strategic content that supports the sales cycle
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Comfortable navigating ambiguity
- Entrepreneurial mindset to bring best practice ideas to the team
- Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration
Base Pay Range*
$175,000-$205,000
*This base pay range is subject to change and may be modified in the future.
The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting. Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands. Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.
Skills
As published by lever · 13 questions · 2 written answers
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Other (e.g. portfolio, etc.) URL
Short answers (6)
- Full Legal Name
- Preferred Name optional
- What are your salary expectations for this position?
- Are you subject to any restrictive covenants that would preclude you from fully performing your work with another employer?
- When are you available to start a new position?
- Were you referred for this opportunity by a current employee at the organization? If yes, which employee? optional
Pick from a list (5)
- Are you legally authorized to work in the country you are applying to?
- Do you now or will you in the future require visa sponsorship or transfer of visa sponsorship (e.g., H-1B, O-1, TN, E-3) from another employer to maintain work authorization in the United States?
- Are you currently located within commuting distance to the assigned office location for this role?
- Great Gray's Hybrid Work Policy, which currently requires in-office attendance four (4) days per week, applies to this position. Please indicate your understanding of and ability to comply with this requirement below. optional
- By checking the box below, I certify that I have read and understand the applicant instructions included with this application and that the answers given by me to the foregoing questions and statements made by me are complete and true to the best of my knowledge and belief. I understand that any false information, omissions or misrepresentations of facts called for in this application, whether on this document or not, may result in rejection of my application or discharge at any time during my employment. I understand that this application form is intended for use in evaluating my qualifications for employment and that this application is not an offer of employment. I further understand that if hired, my employment will be considered "at-will" and that my employment may be terminated for any reason, with or without cause or notice, at any time by me or the Company and that this application is not intended to constitute a contract of continued employment. optional
Written answers (2)
- Address
- If no, what is your anticipated timeline for relocating? optional