Head of Product Marketing
Posted Updated 4
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You will own the strategy, operating model, performance standards, and talent development for the Product Marketing function. You will shape product narratives, improve messaging and positioning, drive product-market fit and launch performance, manage and develop senior marketers, recruit talent, and represent Product Marketing in executive forums.
Responsibilities
- Own and operationalize the Product Marketing structure
- Finalize and institutionalize the operating model
- Define Product Marketing guardrails
- Clarify cross-functional engagement norms
- Establish KPI frameworks
- Own the central product narrative
- Raise messaging and positioning standards
- Partner on product-market fit strategy
- Increase quota attainment and reduce time to close
- Ensure launch discipline and post-launch optimization
- Manage senior Product Marketing leads
- Coach senior individual contributors and managers
- Recruit and calibrate Product Marketing talent
- Represent Product Marketing in executive decision-making forums
Requirements
- Minimum 10 years of product marketing leadership experience
- Experience at high-growth B2B SaaS companies
- Experience managing teams of 15 or more
- Product marketing leadership experience at a company of similar scale
- Experience building and leading product marketing teams
- Experience with multi-product, multi-segment, and multi-buyer marketing
- Start-up or small-company leadership experience
- Payments, credit, fintech, or banking domain experience
- Experience selling to financial institutions or banks
- Regulated-environment marketing experience
- Founder-led environment experience
- Product marketing rebrand experience
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
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