Head of Product Marketing
Posted Updated
Description
True ValueHub is an AI-native B2B SaaS solution for manufacturing companies. We help manufacturing companies save costs on direct material procurement. Our AI engine provides visibility into the true cost of manufacturing products and components globally, and reduces sourcing cycle time and new product introduction time to market. We provide detailed total landed cost insights for buyers and suppliers and a secure collaboration platform.
Our award-winning technology has been rated as a leading solution in our segment.
We are seeking a hands-on Senior Product Marketing & GTM Lead to define and execute True ValueHub’s go-to-market strategy and build a scalable marketing engine. This role sits at the intersection of product marketing, GTM and demand generation, and will work closely with the leadership, sales, product, and customer success teams.
Responsibilities
Go-to-Market & Product Marketing
- Own and execute go-to-market strategies across target industries, accounts, buyer personas, and use cases.
- Define and continuously refine our ICP, buyer personas, positioning, messaging, and value propositions, and ensure consistency across website, campaigns, sales materials, and external communications.
- Translate complex AI, procurement, sourcing, cost engineering, and manufacturing concepts into clear, compelling business value messaging.
- Drive competitive intelligence and translate market insights into positioning and sales strategies.
- Lead product launches and develop the messaging, content, and enablement required to take new capabilities to market.
- Develop sales enablement materials including presentations, one-pagers, case studies, and other customer-facing content.
- Partner with Sales to develop account-based campaigns and targeted plays for strategic opportunities.
- Partner with Customer Success to develop customer stories, case studies, references, and expansion opportunities.
Demand Generation & Market Presence
- Develop and execute integrated marketing campaigns across ABM, content, webinars, events, email, social, and other relevant channels.
- Build and manage a marketing calendar aligned with sales priorities, product launches, and enterprise buying cycles.
- Recommend a targeted industry conference and event calendar, evaluate sponsorship and speaking opportunities, plan and manage our participation.
- Partner with our outbound lead-gen agency to plan and manage calling/email campaigns by providing target account lists, reviewing messaging and call scripts to generate qualified meetings and pipeline within priority accounts.
- Create thought leadership content - LinkedIn and blog posts, webinars, and long-form content to establish True ValueHub as a leader in AI-powered direct material sourcing.
- Manage website content and enhancements, updating pages and copy, managing the CMS, and ensuring the site stays accurate, on-brand, and optimized to support pipeline generation.
- Lead PR and analyst-relations strategy, build and maintain relationships with relevant industry analysts, publications, associations, securing press placements and analyst briefings.
Team & Marketing Operations
- Lead the current team and manage agencies, contractors, and external partners as required
- Set priorities and ensure timely, high-quality execution across marketing initiatives.
- Establish marketing metrics and reporting, including campaign performance, engagement, pipeline contribution, and conversion.
- Present marketing strategy, progress, and results to executive leadership.
Qualifications
- 7 - 10 years of experience in product marketing, GTM, or solutions marketing for B2B SaaS software, including 3+ years in a leadership role
- Domain expertise in procurement, strategic sourcing, supply chain, manufacturing, or engineering is required.
- Strong track record of developing and executing go-to-market strategies for enterprise software with complex, multi-stakeholder sales cycles
- Demonstrated experience in positioning, messaging, demand generation, sales enablement, product launches, and customer marketing.
- Hands-on experience producing written thought leadership and managing event logistics, sponsorships, or conference participation
- Strong analytical skills and experience using marketing and CRM tools, such as HubSpot, Salesforce, GA4, or similar platforms.
- Comfortable using AI-enabled marketing and research tools to accelerate content creation, competitive research, and campaign execution.
- Bachelor’s degree in Marketing, Business, Engineering, Supply Chain, or a related field preferred.
Key Competencies
- GTM & Strategic Thinking: Strong understanding of how product, positioning, marketing, and sales come together to drive revenue.
- Product Marketing: Demonstrated ability to turn complex products and technologies into simple, differentiated, compelling stories.
- Domain Expertise: Deep fluency in procurement, sourcing, supply chain, and manufacturing concepts.
- Hands-On Execution: Equally comfortable developing strategy and personally writing a brief, building a campaign, or creating a first draft.
- Commercial Mindset: Focused on pipeline, revenue generation, and measurable business outcomes.
- Communication: Exceptional written and verbal communication, with the ability to influence both executive and technical audiences.
- Data-Driven: Strong track record of using customer, market, campaign, and pipeline data to make decisions and continuously improve.
- Project Management: Ability to manage multiple concurrent workstreams.
- Adaptability: Ability to move quickly when needed, hold the line on quality when it matters, and balance strategic thinking with attention to detail.