Head of Product Marketing
You will own the company story, category narrative, market positioning, and messaging across brand-partner and consumer audiences. You will lead go-to-market strategy and launches for products, features, monetization opportunities, and major initiatives. You will conduct customer and market research, define success metrics, analyze launch performance, and refine positioning. You will develop pricing and packaging strategy, create customer education content, and produce sales enablement materials such as messaging guides, one-pagers, pitch decks, and FAQs.
Responsibilities
- Own the company story, category narrative, and market presence
- Define competitive positioning and market opportunities
- Develop messaging architecture for brand partners and consumers
- Translate product capabilities into benefit-driven value propositions
- Conduct customer and market research
- Lead go-to-market strategy and execution for launches
- Define launch success metrics and iterate based on performance
- Lead pricing and packaging strategy
- Develop customer education content, proof points, use cases, and customer stories
- Create sales enablement materials and competitive positioning guidance
Requirements
- 8+ years of product marketing experience
- Experience building product marketing from scratch or operating as a senior marketing leader
- Track record of owning end-to-end go-to-market launches
- Exceptional writing ability
- Experience translating product capabilities into value propositions and market opportunities
- Experience in marketplace, commerce, creator economy, SaaS, platform, or B2B businesses