Head of Regional Marketing, CRS BU

We are looking for a senior, Singapore-based Head of Regional Marketing to drive growth
outcomes for Carousell's marketplace across our six APAC markets, with a focus on growth
marketing, brand awareness of focus categories per market and regional team leadership.
This is a growth-focused role with ownership of directly attributable outcome metrics. The role
will own responsibility for aligning regional Country & Category marketing execution
alongside Brand, CRM, and Performance Marketing. The person will lead the regional
marketing teams while partnering closely with Category Management and Product teams to
translate annual growth strategy into market-relevant, measurable outcomes. The role reports
to the Chief Business Officer, CRS BU and will serve as the primary voice for Carousell's
growth agenda across our key markets, enabling coherent regional strategy while preserving
local relevance.
Core Responsibilities

1. Regional Growth Ownership
● Own and execute the regional marketing objectives across six markets, driving user
acquisition, conversion and retention
● Translate annual operating strategy into locally relevant marketing plans, priorities and
measurable outcomes
● Own key Demand, Supply & Liquidity metrics that matter across the region for each
country and for focus categories
● Apply hypothesis-led experimentation and data-backed insight to growth decisions
● Lead localised category or platform campaigns end to end

2. AI-Native Marketing
● Personally champion AI adoption as a proactive operating lever embedded in core
marketing workflows (e.g., AI-led campaign creation & execution, segment selection,
1-1 custom journeys, etc)
● Partner with the CRS/Platform AI roadmap to identify and prioritise the function's next
AI and agentic use cases while building team-wide AI fluency

3. Functional Leadership & Stakeholder Management
● Lead country marketing teams and align with cross-functional partners across Brand,
Design, Product, CRM, Performance Marketing, and Data
● Ensure regional coherence with local relevance, and aligned roadmaps across
markets

4. Team Leadership & Org Design
● Build, coach & scale a team of high-performing, output-oriented,
hacky-growth-oriented marketers
● Design new team structures and workflows leveraging AI capabilities, expected to
redesign how the function works with AI, not layer it on top of existing process
What "Good" Looks Like in This Role
● High accountability for key platform output metrics
● Works proactively across direct or dotted teams as well as with peers &
cross-functional teams to move the needle on output metrics
● Owns, Designs & routinely iterates on a coherent regional growth plan with clearly
defined KPIs within the first 3 to 6 months
● Drives a measurable & attributable step-change in campaign performance
● Builds a strong, resourceful, hacky, creative, AI-first regional marketing team
● Strong resilience and judgement to operate under ambiguity and shifting priorities

● 10+ years of owning & executing needle-moving campaigns within consumer
marketing in a high-growth scale-up, ideally a marketplace or app-first business
● Track record leading regional or multi-market campaigns end-to-end, from strategy
through to execution and scale
● Deep experience operating in regional multi-market environments, with strong
cross-cultural fluency across asian markets
Skills & Traits
● High ownership: steps up to own outcomes; sees a gap and closes it
● High agency: removes blockers across cross-functional teams, drives progress, makes
friction their own problem rather than escalating
● Curiosity and high slope: always learning, ramps up to execution quickly
● Proven people leadership — has built, led and developed marketing teams (direct and
matrixed)
● Data-centric operator: comfortable with complex business metrics data and related
analysis, and translating insight into growth hypotheses
● Tech-savvy and hands-on with in-app communication channels, social platforms,
marketing automation and campaign management tools
● Executive presence and clear communication: able to shape perspective across
functions
Nice to Have
● Prior ownership of a full-funnel P&L or regional growth mandate reporting into an
executive team
● Exposure to sustainability, circular-economy or purpose-led brand positioning

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