Head of Retention (iGaming)

Eldorado is a fast-growing iGaming product focused on player engagement, retention, and long-term value in international markets.
We are looking for a Head of Retention to build and lead retention strategy, increase LTV, and optimize the full player lifecycle.
Responsibilities:
Build and execute retention & CRM strategy (email, SMS, push, WhatsApp)
Develop player segmentation and lifecycle campaigns
Increase LTV, retention rate, and player engagement
Manage VIP programs and loyalty mechanics
Work closely with product, analytics, and marketing teams
Optimize bonus systems, promotions, and player journeys
Lead and grow retention / CRM team
Requirements:
5+ years in iGaming retention / CRM
Proven experience working with LATAM markets is a must
Strong understanding of player behavior and lifecycle management
Hands-on experience with CRM tools and automation
Experience with VIP сегментом и high-value players
Analytical mindset (A/B testing, cohorts, LTV)
English — Upper-Intermediate+