Head of Sales Development (SDR)

Position title: SDR Manager / Sales Development Manager

Key Responsibilities

• Build, lead, and scale the SDR/BDR team, including hiring, onboarding, training, and performance management.
  

• Own outbound prospecting strategies across email, LinkedIn, cold calling, and other channels.
  

• Generate qualified meetings and sales pipeline for Account Executives.
  

• Define and refine ICP, target account lists, messaging, and prospecting strategies in collaboration with Sales and Marketing.
  

• Set and monitor SDR KPIs including activity volume, connect rates, meetings booked, SQLs, and pipeline contribution.
  

• Develop and maintain SDR playbooks, call scripts, email sequences, and objection-handling frameworks.
  

• Work closely with Marketing to convert MQLs into qualified sales opportunities through timely follow-ups.
  

• Manage SDR tools and systems, including CRM, sales engagement platforms, intent data, and dialers.
  

• Conduct regular 1:1s, call reviews, role-plays, and pipeline reviews to coach and develop SDRs.
  

• Forecast pipeline generation and provide regular performance reports to Sales leadership.
  

• Collaborate with Revenue Operations on territory planning, lead routing, and sales processes.
  

• Identify and test new prospecting channels, tools, and outbound strategies to improve top-of-funnel performance.
  

Required Qualifications

• 7–10 years of experience in sales development, business development, or inbound/outbound sales.
  

• 2–3+ years of experience managing SDR/BDR teams, preferably in B2B SaaS.
  

• Proven experience in building or scaling SDR functions and achieving pipeline generation targets.
  

• Strong understanding of outbound sales methodologies, account-based prospecting, and multi-touch cadences.
  

• Hands-on experience with tools such as Outreach, Salesloft, Apollo, HubSpot, Salesforce, or similar platforms.
  

• Strong coaching, communication, people-management, and performance-management skills.
  

• Data-driven approach with experience managing KPIs, forecasting, and CRM reporting.
  

• Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.
  

Preferred Experience

Experience selling into CX, Market Research, HR Tech, or Enterprise SaaS will be an added advantage.

Key Skills

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