Head of Sales

At Reward, we know that growth comes from exceptional people, strong client partnerships, and a relentless focus on results. As we continue our ambitious growth journey, we are looking for a commercially driven Head of Sales to lead and develop our Business Development and SDR teams, driving new business growth across our Activation and Intelligence solutions.

This is a pivotal leadership role for someone who thrives on winning, building high-performing teams, and creating a culture of accountability and success. We are looking for a leader who is hands-on, commercially astute, and hungry to make an impact from day one.

You'll be responsible for developing and executing our sales strategy, creating a predictable pipeline of opportunities, and leading the team to exceed ambitious revenue targets. You'll bring energy, pace, and a growth mindset, whilst coaching and developing a team capable of delivering exceptional results.

Responsibilities

• Develop and execute the sales strategy aligned to Reward's ambitious growth plans and commercial objectives.
• Lead, inspire and develop a high-performing team of Business Development Managers and SDRs, creating a culture of accountability, collaboration and continuous improvement.
• Own and deliver new business revenue targets across Activation and Intelligence solutions.
• Build, maintain and optimise a healthy sales pipeline, ensuring accurate forecasting and predictable revenue generation.
• Personally lead and support strategic, high-value sales opportunities from prospecting through to negotiation and close.
• Identify new market opportunities, sectors and routes to revenue growth.
• Partner with Marketing, Product, Customer Success and Executive Leadership teams to ensure alignment on go-to-market strategy and customer needs.
• Establish clear sales processes, performance metrics and reporting frameworks to drive efficiency and scalability.
• Coach and develop the sales team through regular performance reviews, development plans and hands-on support.
• Analyse market trends, competitor activity and customer insights to inform commercial strategy.
• Build strong relationships with key prospects, partners and industry stakeholders.
• Contribute to broader business strategy as a member of the senior leadership team.
• Drive a culture of customer-centricity, ensuring client needs remain central to commercial decision-making.
• Support the development of commercial propositions, pricing strategies and contract negotiations.
• Ensure effective use of CRM systems, sales tools and data to support decision-making and performance management.
• Champion innovation, leveraging data, technology and AI to improve sales effectiveness and customer engagement.

Requirements

Essential

• Significant experience in a senior sales leadership role within fintech, SaaS, martech, loyalty, customer engagement, data, technology or a related high-growth environment.
• Proven track record of consistently delivering and exceeding ambitious revenue targets.
• Experience leading, developing and scaling high-performing sales teams, including Business Development and SDR functions.
• Strong strategic and commercial acumen with the ability to translate business objectives into actionable sales plans.
• Demonstrable success in winning and managing complex enterprise sales opportunities.
• Experience building sales capability, processes, frameworks and performance cultures.
• Strong stakeholder management skills with the ability to influence at Executive and Board level.
• Excellent forecasting, pipeline management and revenue planning experience.
• Ability to operate effectively within a fast-paced, scaling organisation.
• Strong negotiation, presentation and communication skills.
• Experience using CRM systems and sales analytics to drive performance and decision-making.
• Data-driven approach with the ability to balance strategic thinking and operational execution.

Desirable

• Experience within banking, financial services, loyalty, rewards, customer engagement or payments sectors.
• Experience supporting international growth and expansion into new markets.
• Exposure to AI-driven solutions, customer intelligence platforms or data-led commercial propositions.
• Experience operating within a PE-backed, acquired or high-growth organisation.
• Degree-level qualification in Business, Marketing, Finance or a related discipline.

What Success Looks Like

• Delivers and exceeds agreed revenue and growth targets.
• Builds a high-performing, motivated and engaged sales team.
• Creates a predictable and sustainable pipeline of new business opportunities.
• Strengthens Reward's position as a market leader within customer engagement, loyalty and intelligence solutions.
• Drives commercial excellence through data, insight and innovation.
• Develops strong partnerships across the organisation and with external clients.
• Contributes meaningfully to the wider growth strategy of the business.

Benefits

• Annual Leave: 25 days + bank holidays
• Ability to buy and sell holiday days as well as the ability to bank days (tenure dependant)
• Flexible working options: we are operating a hybrid working model with 3 days a week from the office
• Pension: Hargreaves Lansdown – 6% matched contribution
• Employee share scheme
• Generous family friendly cover
• Private healthcare -Bupa
• Income protection
• Critical illness cover
• Life insurance cover
• Dental cover
• Optical cover
• Yulife app for access to employee wellbeing and discounts
• Perks at Work, cashback/discount shopping site
• Employee referral scheme
• Salary sacrifice program which includes cycle to work scheme, electric car scheme and season ticket loans
• Volunteering program
• Company events i.e. Christmas party, all-company event and other social/hosted events during the year (we have an active social committee!)
• Team socials