Head of Sales
About Robro Systems
Robro Systems is a fast-growing innovator in AI-powered
automation and machine vision, specializing in web inspection for technical
textiles. Our flagship product, the Kiara Web Inspection System (KWIS),
empowers manufacturers with real-time defect detection, reducing waste,
improving quality, and enabling data-driven production control. At Robro, we
are driven by Vision, Intelligence, and Control.
Role Overview
The Head of Sales will lead all sales and business
development efforts at Robro Systems. This person will be responsible for
building, managing, and scaling the sales organization, establishing
go-to-market strategies, achieving revenue targets, and nurturing relationships
with existing and new customers in relevant industrial/manufacturing sectors.
This role requires strategic thinking, deep industry understanding, excellent
leadership skills, and hands-on execution ability.
Key Responsibilities
- Develop
and execute sales strategy aligned with company vision, product roadmap,
and target markets (technical textiles, FIBC, roll inspection, etc.).
- Build,
lead, mentor, and scale the sales team (inside sales, field sales,
business development managers).
- Set
and monitor sales targets / KPIs (revenue, new client acquisition,
pipeline growth, conversion rates, territory - wise targets).
- Identify,
pursue, and close business opportunities domestically (across India) and
possibly export markets.
- Foster
and maintain relationships with key customers, OEMs, distributors,
partners, and industry stakeholders.
- Collaborate
with marketing, product, engineering and support teams for feedback to
refine product, pricing, positioning, and demo capability.
- Oversee
the sales process: lead generation, qualification, proposal, negotiation,
contract closure.
- Manage
sales forecasting, budgeting, reporting. Provide accurate periodic
forecasts to leadership.
- Establish
and optimize sales operations: CRM usage, sales tools, process workflows,
documentation.
- Stay
current on industry trends, competitive landscape, customer requirements,
and emerging technologies in machine vision / AI / automation.
- Drive
customer feedback loops; ensure that learnings from sales interactions
inform product improvements, service enhancements, and overall customer
experience.
Requirements
Must-Haves
- Bachelor’s
degree in Engineering. MBA or equivalent is a plus.
- 6-10+
years of sales experience, with at least 3-4 years in a leadership / head
of sales / senior BD role.
- Proven
track record of achieving (and exceeding) revenue targets in B2B, ideally
in industrial automation, manufacturing technologies, machine vision, or
adjacent fields.
- Excellent
negotiation, communication, presentation, and relationship-building
skills.
- Strategic
thinker, but with strong execution orientation. Ability to get into the
weeds when required.
- Experienced
in using CRM tools, analyzing sales metrics, sales forecasting, pipeline
management.
- Ability
to travel as needed (to meet clients, visit plants, lead field teams).
Preferred
- Experience
working in a scale-up environment: ability to build processes, hire,
define roles, scale teams.
Key Skills
- Sales
Leadership & Team Management
- Business
Development & Closing Deals
- Strategic
Planning & Territory Management
- Technical
Acumen (for technical product sales)
- Competitive
Intelligence & Market Insights
- Forecasting
& Budgeting
- Communication,
Negotiation, Presentation Skills
- Customer
Relationship Management (CRM) tools proficiency