Head of / Sr. Manager of Field Marketing & Business Development_SMT

【Summary】

The Field Marketing and Business Development leader is responsible for driving strategic customer engagement, identifying emerging technology and business opportunities, and translating customer needs into product and market strategies.

This role serves as the primary interface between key semiconductor customers, ZEISS strategic marketing SMS, global product units (FoBs), R&D organizations, and regional business teams. The position plays a critical role in running NPI projects together with local application experts, shaping technology roadmaps, supporting product adoption, influencing development priorities, and accelerating long-term business growth.

The successful candidate combines strong semiconductor industry expertise, customer-facing leadership, business acumen, and the ability to influence cross-functional stakeholders globally.

【Job Responsibilities】

• Field Marketing
• Work with HQ Strategic Marketing, supporting strategic technology discussions with customers and industry stakeholders.
• Monitor semiconductor market trends, deliver market intelligence updates covering customer technology roadmaps, and competitive developments to identify future opportunities and industry shifts.
• Translate market insights and understanding of customer needs and workflows into recommendations for product strategy, technology roadmaps, and innovation priorities.
• Collaborate with Product Units, R&D, and regional teams to ensure market requirements are reflected in ZEISS product planning.

• Business Development
• Lead NPI projects together with the support of application experts from operational apps and business development, respectively
• Identify and evaluate new business opportunities driven by technology transitions, anticipated future gaps in customer workflows, market developments, and customer in-vestment plans.
• Develop business cases and growth initiatives to support long-term revenue expansion and market penetration.
• Facilitate alignment between customers, regional organizations, and global teams to accelerate adoption of new solutions.
• Drive strategic projects and partnerships that strengthen ZEISS market position and business growth.

• Cross-Functional Leadership
• Coordinate activities across Sales (incl. HVM sales where needed), Application Engineering, Service, Product Management, R&D, and Operations teams.
• Lead strategic projects and customer-driven initiatives.
• Drive issue resolution and build consensus across global and regional stakeholders.