Head of Strategic Marketing (m/f/d)
At the heart of every product in the Streifeneder ortho.production GmbH portfolio is a clear purpose: supporting mobility, independence, and quality of life for people who rely on high-quality orthopedic solutions every day. As part of Embla Medical, this portfolio plays an important role in bringing trusted, accessible, and well-positioned products to diverse markets and customer groups around the world.
As Head of Strategic Marketing(m/f/d), you will shape how this portfolio evolves, where it creates value, and how it is positioned for future growth. This is a strategic leadership role with real influence: connecting market insights, customer needs, product opportunities, and business priorities into a clear global direction.
Acting as the strategic voice of the portfolio within Embla Medical, you will bring together product, market, and customer perspectives to create clarity, focus, and direction across markets and functions.
What is waiting for you?
You will set strategic priorities for the portfolio and translate them into clear positioning, focused investment choices, and practical go-to-market direction.
Define the long-term strategic direction for the Streifeneder ortho.production GmbH portfolio.
Turn market insights, customer needs, competitive dynamics, and business priorities into clear strategic portfolio choices.
Develop differentiated value propositions and positioning for key product segments, markets, and customer groups.
Work closely with regional marketing, sales, R&D, Regulatory, Operations, and Commercial teams to support effective market execution.
Lead and develop a multidisciplinary team across product management, marketing communications, and technical content.
What do you need to succeed in the role?
Senior experience in strategic marketing and global product management, with a strong background in leading product portfolios, ideally within medical devices, healthcare, orthopaedics, or a related industry.
Proven track record of leading product portfolios in a global matrix organization, with the ability to influence senior stakeholders across functions and markets.
Ability to translate complex market, product, and customer inputs into clear strategic direction.
Proven people leadership experience, with the ability to coach, align, and develop international teams.
Collaborative leadership style, strong communication skills, and confidence operating at both strategic and operational levels.
Fluency in both English and German.
A relevant academic background in business, marketing, medical technology, engineering, or a related field.
A chance to shape what comes next
This is an opportunity to lead strategic marketing for a portfolio with a real-life purpose: supporting mobility, independence, and quality of life through trusted orthopedic solutions.
You will join Embla Medical at an important moment for the Streifeneder ortho.production GmbH portfolio, where strategic focus, sharper positioning, and cross-functional alignment will be key to the next stage of growth.
If you are motivated by strategy, international collaboration, and work that connects commercial growth with meaningful product impact, this role offers a unique chance to make a visible contribution.
Practical details:
Streifeneder ortho.production GmbH
Location: Emmering
On-site / mobile working
Full-time
Company car included
Become part of a team that takes shared responsibility and continues to shape the future of medical technology. We look forward to receiving your application!
Streifeneder is committed to sustainable business practices and renowned for positively impacting people‘s health and well-being
Embla Medical is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available individual in every job.
Embla Medical's equal opportunity policy prohibits all discrimination (based on race, color, creed, sex, religion, marital status, age, national origin or ancestry, physical disability, mental disability, military service, pregnancy, child birth or related medical condition, actual or perceived sexual orientation, or any other consideration made unlawful by local laws around the world).
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