Head of Trade & Generic Marketing Sales

Job Title: Head of Trade & Generic Marketing Sales

Department: Sales & Marketing

Location: Lucknow

Reports To: Director/VP

Employment Type: Full-Time

Job Summary:

We are seeking an experienced and strategic Head of Trade & Generic Marketing Sales to lead and drive our trade and generics marketing and sales initiatives. This leadership role is responsible for developing and executing go-to-market strategies, managing key accounts across trade channels, and expanding the generic portfolio's market share. The ideal candidate will possess deep market knowledge, strong leadership skills, and a track record of delivering growth in the pharmaceutical trade

and generics segment.

Key Responsibilities:

• Strategy Development & Execution:

o Define and implement sales and marketing strategies for trade and generic product

portfolios.

o Drive volume and revenue growth through effective distribution, trade promotions, and brand positioning.

• Sales Leadership:

o Lead and manage a national/regional sales team including ZSMs, RSMs, and field force.

o Set and monitor sales targets, KPIs, and incentive plans.

• Trade & Channel Management:

o Build strong relationships with wholesalers, stockists, retail chains, and distribution

partners.

o Optimize trade schemes, pricing structures, and incentive programs.

• Marketing Management:

o Oversee BTL marketing initiatives including promotional materials, trade campaigns,

and product visibility.

o Coordinate with product management teams for new launches, product rationalization, and competitor tracking.

• Cross-functional Collaboration:

o Work closely with supply chain, regulatory, finance, and compliance teams to ensure

smooth operations.

o Provide input into portfolio planning, demand forecasting, and pricing strategies.

• Market Intelligence:

o Monitor market trends, competitor activities, and regulatory developments in the generics landscape.

o Leverage data and analytics for informed decision-making.

Qualifications & Experience:

• Bachelor’s degree in Pharmacy, Life Sciences, or Business; MBA in Marketing preferred.

• 10+ years of experience in pharmaceutical sales, with at least 5 years in a leadership role in the trade/generics segment.

• Proven track record of delivering business growth in competitive markets.

• Strong understanding of pharmaceutical distribution, trade dynamics, and pricing models.

• Excellent communication, negotiation, and leadership skills.

Key Competencies:

• Strategic Thinking & Execution

• Commercial Acumen

• People Management & Team Leadership

• Relationship Building & Negotiation

• Data-driven Decision Making

• Customer Orientation

• Adaptability and Agility

What We Offer:

• Competitive compensation and incentive structure

• Opportunity to lead and shape a growing portfolio

• Collaborative and fast-paced work environment

• Career advancement in a high-impact leadership role