Head Offline Marketing

You own DocuPro's offline growth: camps at apartment complexes, corporate programmes and channel partnerships. You are measured on leads, orders and revenue, not footfall.

Responsibilities:

• Build a pipeline of apartments and RWAs, and run a regular calendar of on-site document camps.
• Sign corporates for on-site camps and for DocuPro as an employee benefit.
• Sign and manage partners where document needs arise: real-estate developers, relocation firms, travel agents, co-working spaces.
• Capture every lead in the CRM, tagged by source, and work with the call centre to convert it.
• Hire and lead field executives; own the BTL budget and vendors.
• Report weekly on leads, orders, revenue and cost per lead by channel.
• Keep on-ground messaging accurate: DocuPro assists with applications; it does not issue documents.

Requirements:

• 4-7 years in BTL, field or activation marketing, with results tied to leads and revenue.
• Experience running RWA camps and corporate activations, ideally in Bengaluru, and the network to match.
• Experience leading field teams on a budget; comfortable with CRMs and spreadsheets.
• English and Kannada; Hindi preferred. Ready to work weekends.