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Bridge Associates

Head - Online Sales - D2C

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Description

Key Responsibilities:

- Define and execute the overall online sales strategy across D2C and marketplaces

- Drive GTM planning including pricing, promotions, and launch strategies

- Optimize website performance including conversion rates, AOV, and retention

- Work closely with product, marketing, and tech teams to drive improvements

-Lead end-to-end marketplace strategy and operations

- Manage relationships with account managers and platform partners

- Collaborate with marketing teams/agencies on paid campaigns (Meta, Google, etc.)

- Continuously optimize campaigns, channels, and funnels

- Build and lead the online sales function over time

Who We're Looking For:

- Experience in e-commerce / online sales within D2C or consumer brands

- Strong experience managing both D2C websites and marketplaces

- Proven track record of scaling online revenue in a high-growth environment

- Deep understanding of performance marketing and digital growth levers

Skills

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