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Head, Performance Marketing

We are looking for a highly-driven and motivated Head, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels, brings a sharp eye for creative optimisation, and thrives in a fast-paced and dynamic work environment. As a Head, you will manage and develop a team while owning channel strategy and performance across 16 countries.

What's On Your Plate

  • Lead, manage and develop a team of performance marketers, setting direction, coaching for growth, and fostering a collaborative and inclusive environment

  • Own the performance marketing strategy across APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels

  • Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities

  • Drive creative optimisation across channels, shaping ad creative strategy, running creative testing, and applying performance insights to improve relevance and efficiency

  • Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation

  • Work cross functionally and cross regionally to develop, launch and track high-impact evergreen and integrated concepts

  • Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

  • Track and maintain campaign performance and benchmarks to measure effectiveness of digital media, gathering insights continuously to build best-in-class practices

  • Measure, analyse and report performance across your channels, driving channel mix and budget decisioning

  • Leverage data to produce analyses on media channel performance and ROI

  • 6+ years of hands-on experience managing performance marketing campaigns (Web & App) across multiple major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation

  • Experience leading and developing a team, with a management style that fosters collaboration, open communication and mutual respect

  • Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage

  • Strong understanding of creative optimisation—creative testing, iteration, and using performance data to improve ad effectiveness

  • Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)

  • Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performance

  • Proven track record of working with significant marketing budgets and optimising campaigns at scale

  • Understanding of A/B testing, multivariate testing, and incrementality

  • Highly analytical and structured thinking, with a passion for numbers and problem-solving, as well as a strong ability to think creatively

  • Capable of handling multiple projects and tasks, prioritising effectively, and working independently in a fast-paced environment

  • Strong interpersonal and communication skills, suited for senior management

  • Think beyond one market: Own campaigns across APAC & Europe.
  • Grow fast: Join a fast-moving company where your ideas can make a real impact.
  • Great people, great vibes: Work with a supportive manager, collaborative team, and colleagues from all over the world.
  • Experiment & innovate: Test bold ideas, challenge the status quo, and shape our growth story.
  • Best of both worlds: Enjoy a flexible hybrid way of working with time at home and in the office.
  • Perks you'll love: Food vouchers, foodpanda perks, wellness benefits, and plenty more to keep you fuelled!
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