Head - Performance Marketing - FMCG/D2C

Role & responsibilities:

- Develop and execute performance marketing strategies across digital platforms to drive revenue growth and customer acquisition.

- Lead campaigns across Google Ads, Meta Ads, and other relevant digital advertising platforms.

- Drive e-commerce growth through customer acquisition, retention, and repeat purchase strategies.

- Optimize key metrics including ROAS, CAC, CPA, conversion rates, and overall marketing ROI.

- Manage digital marketing budgets, campaign performance, and channel-level profitability.

- Leverage analytics, attribution, and consumer insights to improve campaign effectiveness.

- Collaborate with E-commerce, Brand, Sales, and Business teams to achieve business objectives.

- Build, mentor, and lead a team of 8 - 10 middle-management professionals, fostering a performance-driven culture.

Reporting Structure:

Reports to: Business Head - E-Commerce

Team Size: 8 - 10 Middle-Management Professionals

Ideal Candidate Profile:

- Strong experience in performance marketing, digital acquisition, and e-commerce growth.

- Proven track record of scaling digital campaigns and delivering measurable business results.

- Expertise in paid media, marketing analytics, budget optimization, and ROI management.

- Strong leadership, strategic thinking, and stakeholder management capabilities.

- Experience in the FMCG, Foods & Beverages, D2C, or consumer brands sector would be an advantage.