Head - Performance Marketing
Description
About TRUEiGTECH
TRUEiGTECH is a next-generation iGaming technology company specializing in high-performance software and platform development for operators worldwide. Founded in 2018, the company focuses on delivering scalable and reliable solutions across sweepstakes, online casino, sportsbook, sports betting, and turnkey gaming ecosystems.
Role Overview:
We are looking for a Head of Performance Marketing with 8+ years of experience to lead customer acquisition and digital growth initiatives. The ideal candidate should have a strong D2C background and a proven track record of driving revenue growth through data-driven marketing strategies.
Key Responsibilities:
- Performance Marketing Strategy: Define and execute the overall performance marketing strategy aligned with business growth objectives.
- Paid Media Management: Plan and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube, Display, Programmatic, and other paid channels.
- Affiliate, Influencer & Creator Marketing: Build and scale affiliate marketing programs to drive customer acquisition.
- Analytics & Marketing Automation: Monitor campaign performance using analytics and attribution tools.