Head - Sales - Consumer Durables

Branch Sales Head

Location: Indore

Experience: 15+ Years

Function: Offline Sales

Job Overview:

We are looking for an experienced Branch Sales Head to lead the overall sales operations and business growth for the branch. The role will be responsible for achieving branch-level sales targets, managing sales teams, developing channel partnerships, and driving market penetration across General Trade, Regional Retailers, Organized Retail and B2B channels.

Key Responsibilities:

- Drive branch-level sales strategy and achieve annual/monthly revenue targets.

- Lead, manage and mentor Area Managers, Branch Marketing Managers, JSOs and other sales resources.

- Manage relationships with dealers, channel partners, retailers and key B2B customers.

- Monitor sales performance, market trends and identify opportunities for business growth.

- Review area/partner performance and implement corrective action for underperforming territories.

- Manage sales forecasting, PSI, inventory planning and slow-moving stock.

- Drive sell-out, product visibility and display targets across trade partners.

- Manage channel partner margins, pricing-related issues and business escalations.

- Conduct market visits and gather market intelligence to improve sales strategy.

- Coordinate with Product, Marketing, Service, SCM, Logistics and other internal teams.

- Monitor sales productivity and support performance improvement of the sales team.

- Develop and mentor the team and identify training and development requirements.

Candidate Profile:

- 15+ years of experience in sales, preferably in consumer durables, electronics, electricals or related industries.

- Strong experience in offline/channel sales and retail distribution.

- Proven experience in managing dealers/channel partners and sales teams.

- Experience in handling branch-level sales targets and business operations.

- Strong understanding of sales planning, forecasting, channel management and key account management.

- Excellent communication, negotiation, stakeholder management and leadership skills.

- MBA in Marketing preferred.