Head - Sales - FMCG

Head - Sales - FMCG

We are looking for an accomplished Head - Sales to lead the overall commercial strategy and accelerate profitable growth for a high-growth FMCG brand.

This is a national leadership role with ownership of Sales P&L, channel strategy, key customer partnerships, and a high-performing sales organization.

Key Responsibilities:

- Own the overall sales strategy, revenue, profitability, and market share.

- Lead E-commerce & Quick Commerce across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket and other marketplaces.

- Drive growth across Modern Trade, General Trade, Regional Accounts, and Institutional Sales.

- Lead Joint Business Planning (JBP), key account management, and commercial negotiations.

- Own annual sales planning, forecasting, trade spends, and channel profitability.

- Build, mentor, and lead a high-performing national sales team.

- Partner closely with Marketing, Performance Marketing, Finance, Supply Chain, and Product teams.

- Identify new channels, markets, and growth opportunities while tracking competitive developments.

Ideal Candidate:

- 10 - 15 years of progressive experience in FMCG Sales.

- Strong experience in E-commerce & Quick Commerce is mandatory.

- Proven exposure to Modern Trade and General Trade.

- Demonstrated P&L ownership and experience leading national sales teams.

- Strong understanding of digital commerce, marketplace dynamics, and emerging FMCG channels.

- MBA/Postgraduate from a Premier B-School in Sales, Marketing, or Business Management preferred.

- Strong commercial acumen, strategic thinking, negotiation, and leadership capabilities.

This role is ideal for a sales leader who can combine: Traditional FMCG Distribution - Modern Trade - E-commerce - Quick Commerce - P&L Leadership