Head / Team Lead of Media Buying (iOS Utilities - Subscriptions)
Summary
Leads user acquisition for iOS utility apps using paid ads, focusing on subscription growth and data-driven optimization.
We're looking for an experienced Head of Media Buying / Team Lead with a proven track record in scaling iOS utility apps operating on a subscription-based business model.
We're not just looking for a media buyer—we're looking for someone who understands the market, makes data-driven decisions, and is ready to lead and grow the entire acquisition direction.
📍 Location: Cyprus (or mandatory relocation after the probation period).
Responsibilities:
Develop and execute user acquisition strategies for iOS utility apps.
Launch, optimize, and scale paid advertising campaigns.
Analyze funnel performance and identify growth opportunities.
Work closely with subscription-based monetization models.
Make data-driven decisions based on cohort analysis and key product metrics.
Test new traffic sources, GEOs, and acquisition hypotheses.
Build efficient processes and share expertise within the team.
Requirements:
5+ years of experience in Performance Marketing / Media Buying.
Recent hands-on experience with iOS utility applications.
Strong expertise in subscription-based products.
Solid experience running and scaling campaigns through Facebook Ads.
Strong understanding of the following metrics:Cost per Trial
Cost per Subscription
LTV
Retention
Cohort Analysis
Practical experience with AppsFlyer.
Good understanding of Apphud.
Strong analytical skills with the ability to make data-driven decisions.
Proactive mindset, ownership, curiosity, and a genuine desire to understand why campaigns succeed or fail.
Nice to Have:
Experience with in-app advertising networks:Unity Ads
Mintegral
AppLovin
Appnext
Experience with additional paid acquisition channels.
Experience building and scaling media buying teams.
What We Offer:
An exciting product in the fast-growing iOS Utilities niche.
The opportunity to influence product growth and acquisition strategy.
A strong team and fast decision-making processes.
Competitive compensation package (discussed individually).
Office-based position in Cyprus, with relocation support for strong candidates.
How to Apply:
When applying, please include details about your most recent experience with iOS utility apps, including:
Which GEOs you worked with;
Which traffic sources you used;
Which KPIs and metrics you were responsible for;
What results and growth you achieved.