HealthMerch - E-commerce Marketing Specialist
10x revenue, recover #1 Google rankings, and run creative campaigns.
$3,500-$4,000/month | Full-time | EST overlapWe're HealthMerch, and we run Say It With A Condom - an e-commerce brand selling customized foil-wrapper condoms to health organizations, college campuses, and corporate buyers. Our customers include HIV organizations, sexual assault awareness groups, college women's health centers, Pride organizers, and brands promoting their business, product, service, or event. We run on Shopify with HubSpot as our CRM, and everything is drop-shipped.
The site has generated orders organically for years, but we've never had a dedicated marketer on it. After a site migration, we're ready to turn the marketing engine back on.
This role exists to own the marketing for Say It With A Condom and aggressively grow revenue - ideally 10x revenue in year one, profitably, ideally including getting back to #1 on Google. You'll turn the marketing engine back on, drive us back to the top of the rankings, and unlock the larger health-related and corporate buyer opportunities.
This is a creative, autonomous role for someone who builds campaigns from scratch, not someone who runs another team's playbook.
In this role, you will:
🎯 Own marketing for the Say It With A Condom Shopify store, end-to-end
📊 Run SEO (including programmatic SEO) to recover top Google rankings📧 Plan and execute outbound email campaigns to health organizations, HIV groups, and college campuses (women's health centers, sex centers)
📅 Build a marketing calendar around key dates - Pride (June), National HIV Testing Day, Sexual Assault Awareness Month, National Condom Week, World AIDS Day - and create campaigns around them
💡 Brief the creative director (once hired) on new condom designs tied to events and current news, using AI tools to rapidly generate concepts
💻 List new products on Shopify and manage the store day-to-day (light touch — no custom theme work)
🤝 Manage relationships with existing external contractors (PPC team, SEO, PR)
📦 Identify and add a small number of complementary products (harm reduction supplies, safer-sex kits)
📞 Look for PR and media angles and pitch ideas when news cycles create opportunities
This is a full-time role and you'll need 4-5 hours of crossover with EST.
Requirements
To be successful in this role, you need:
✅ Hands-on e-commerce marketing experience with demonstrable results
✅ Strong SEO skills - goal is to get back to #1 on Google
✅ Email marketing experience
✅ Ability to run creative campaigns end-to-end, not just execute someone else's plan
✅ Heavy, fluent use of AI tools (ChatGPT, Gemini, Claude) to multiply output
✅ Comfort marketing condoms and sexual-health products; comfortable with the LGBT community and willing to push the needle on messaging
✅ Strong grasp of ICP - who we're selling to (health orgs, HIV orgs, college campuses, corporate/event buyers) and how to message them
Brownie points for:
⭐ Direct Shopify experience
⭐ HubSpot experience (or equivalent CRM)
⭐ Ability to manage or oversee a PPC relationship
⭐ Klaviyo or similar email platform experience
You're creative, hungry, and full of ideas - the kind of person who sees the product and immediately starts riffing on campaigns.
You're warm, and high-energy in conversation. You're comfortable being a little cheeky and pushing the needle on sexual-health messaging. You're an autonomous self-starter who can own a marketing function and make it rain. The product and the niche genuinely excite you, not turn you off.
You might lean a little younger or less experienced - that's fine if you bring a ton of ideas and energy.
Benefits
What’s in it for you?
💰 $3,500-$4,000 per month* (final offer depends on experience and fit)
💼 Full-time
🌍 Fully remote
📅 20 days of paid time off annually (7 U.S. company holidays + 13 earned PTO days)
🎉 PTO Anniversary Bonus - 1 additional PTO day on each work anniversary, up to 5 additional days after five years
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
This is our typical hiring process - occasionally, it may include extra steps.
For this role, JobRack is partnering with the company to find their next hire. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you!
🔍 How to shine
• Read the role details carefully.
• Submit a thoughtful, high-quality application.
• Stay responsive - we’ll keep you updated at every stage.
✨ Important notes
• Apply only through JobRack; please don’t contact the company directly.
• We expect a respectful hiring experience - any disrespect means instant disqualification.
• This is a full-time, primary role (no freelancing or second jobs).
❓ New to remote work?
Check out our handy FAQ:
As published by workable
First name, Last name, Email, Phone, Photo, Resume, Location (City & Country), Timezone +/- vs GMT (+1), Are you able to work the hours required and stated in the job post?, Do you have your own computer suitable for intensive tasks (minimum of 4Gb Ram) and a reliable internet connection?, Why did you leave (or want to leave) your previous job?, What are your GROSS salary expectations? Please be specific., Are you happy with committing to this role, working the hours required, and becoming part of the team whilst working as an independent contractor?, Please note that this is a serious remote job for serious remote workers. If you're looking to juggle multiple full-time roles, have casual work, or work whilst on the beach etc. then this isn't for you. How do you see this role fitting in with your life?, How did you hear about this position?, If you clicked other, please specify where you heard about the position., If your application were successful, when would you be able to start?
- Are you based in South Africa or Eastern Europe? yes / no
- How many years of hands-on experience do you have in e-commerce marketing, and could you share some examples of results you've achieved? written answer
- Have you ever been the primary owner of a marketing function, channel, or business unit rather than only supporting another marketer? yes / no
- Can you describe a creative marketing campaign you've managed from start to finish? What was your approach and what were the outcomes? written answer
- What experience do you have with SEO, especially programmatic SEO, and how have you used it to improve search rankings? written answer
- Have you personally managed marketing activities for an e-commerce business? yes / no
- Are you comfortable marketing products related to sexual health, condoms, HIV awareness, LGBTQ+ initiatives, reproductive health, and safer-sex education? yes / no
- Could you tell us about your experience with email marketing, including the types of campaigns you've run and any tools you've used? written answer
- Have you developed messaging for audiences like health organizations, HIV groups, college campuses, or corporate/event buyers? If so, what strategies have you found effective? written answer
- Are you comfortable creating marketing campaigns that use humour, bold messaging, or potentially controversial creative concepts when appropriate for the brand? yes / no
- Are you currently based in South Africa or Eastern Europe? If yes, please specify your location.
- Have you been directly responsible for SEO strategy and execution in a previous role? yes / no
- Tell us about your experience with Shopify. What stores have you worked on and what were you personally responsible for? written answer
- Describe the biggest SEO win you've personally been responsible for. Include: (1) Starting position (2) End result (3) Timeframe (4) What actions you personally took written answer
- Tell us about an email marketing campaign you created that generated measurable results. What was the goal, what did you do, and what happened? written answer
- Imagine World AIDS Day is 60 days away. In 300 words or less, tell us one campaign idea you would launch for Say It With A Condom. We are not looking for a perfect answer. We want to see how your brain works. written answer
- Which AI tools do you use regularly? Please explain: (1) Which tools you use (2) How often you use them (3) One specific example where AI significantly improved your output written answer
- Tell us about a time when you inherited little or no marketing structure and had to build something from scratch. What did you build and what was the outcome? written answer