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Virtual Staff 365

Open 25d posting dated 2 weeks ago

High-Level Marketing Coordinator

Discussion

Our client is a leading Australian provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. They empower beauty professionals across Australia and New Zealand with cutting-edge equipment and comprehensive industry support.

They are now seeking to hire a High-Level Marketing Coordinator to lead end-to-end visual content creation, high-level SEO strategies, and multi-channel campaign execution. This role transitions daily task execution into strategic ownership, driving brand growth, digital lead acquisition, and market-leading visual assets.

Job Responsibilities

Creative Direction & Visual Design

  • Direct and execute graphic design projects across digital and print collateral
  • Produce high-converting creative assets for paid advertising campaigns, email marketing, website banners, and social platforms
  • Oversee media post-production including formatting client visual case studies and before-and-after transformations
  • Conceptualise and design engaging learning resources and visual assets for the online education hub platform

SEO & Lead Generation Strategy

  • Own on-page and technical SEO strategies to systematically elevate keyword rankings, organic traffic, and domain authority
  • Develop data-driven content calendars while authoring and optimising high-performing blog content and product landing pages
  • Partner with marketing leadership to audit web performance, refine keyword acquisition targets, and drive high-intent inbound leads

Social Media & Campaign Management

  • Architect multi-platform social media campaigns across Facebook, Instagram, and LinkedIn to maximise reach and audience engagement
  • Manage paid digital ad campaigns end-to-end including creative variations, audience targeting parameters, and budget allocation
  • Establish digital community standards to optimise client interaction and maintain positive brand sentiment across all channels

Analytics & Performance Optimisation

  • Track and report on cross-channel marketing performance using advanced analytics to deliver actionable conversion insights
  • Maintain CRM lead pipeline integrity while enforcing high standards for lead capture, validation, and routing
  • Perform follow-up calls and emails to validate the authenticity of incoming inquiries and potential leads

Requirements

  • Bachelor degree in Marketing, Graphic Design, Digital Media, Communications, or a related discipline
  • Three to five or more years of progressive marketing experience
  • Proven track record in organic acquisition displaying measurable improvements in web traffic, search rankings, and lead capture
  • Demonstrated visual portfolio showing senior-level capability in graphic design, digital ad creative, and video editing
  • Advanced proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign, and Premiere Pro alongside high-end Canva execution
  • Mastery of technical and on-page SEO tools including SEMrush, Ahrefs, Google Analytics 4, and Google Search Console
  • Hands-on experience building, targeting, and optimising campaigns in Meta Ads Manager and Google Ads
  • Intermediate to advanced knowledge of CRM systems and website administration platforms such as WordPress and Shopify

Nice-to-Have Skills

  • Prior work experience or a genuine interest in the beauty, aesthetics, skincare, or wellness industries
  • Experience creating and formatting email templates in Klaviyo or Mailchimp
  • Familiarity with task management and workflow platforms such as Monday.com
  • Practical exposure to generative AI tools within marketing workflows

Benefits

  • Permanent work-from-home set-up
  • Dayshift (Australian Eastern Standard Time business hours)
  • Full-time job
  • HMO (STAFF only)
  • Annual leave
  • Adhoc Bonus

Skills

See also

Marketing jobs by country — openings, pay and top skills →

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