Marketing Executive

Location: Choa Chu Kang / Tampines, Singapore
Salary: S$3,200 – S$3,500/month, based on experience, qualifications and portfolio
Working Hours: Monday–Friday, 10:00 AM–7:00 PM

About TutorJohn Learning Centre

TutorJohn Learning Centre (TJLC) is a growing education brand in Singapore specialising in small-group tuition for Primary and Secondary students. We are committed to delivering quality education through our proprietary curriculum, dedicated educators and innovative teaching approach.

We are looking for a creative, proactive and results-driven Marketing Executive to head and execute our marketing initiatives, strengthen our brand presence and drive student enquiries and enrolment.

Key Responsibilities

• Plan and execute digital marketing campaigns to generate leads, enquiries and student enrolments.

• Manage and grow TJLC's social media platforms, including Instagram, Facebook, TikTok

• Develop and maintain monthly content calendars across digital channels.

• Create engaging marketing content, including social media posts, Reels, short-form videos, photography and marketing visuals.

• Handle copywriting and coordinate the production of brochures, posters, EDMs and other marketing materials.

• Support and optimise paid advertising campaigns across Meta and Google Ads.

• Assist with SEO, website content and digital marketing initiatives to improve online visibility and traffic.

• Coordinate with designers, photographers, videographers, influencers, agencies and other external partners where required.

• Support promotional campaigns, events, partnerships and seasonal enrolment drives.

• Monitor competitors, social media trends and emerging marketing opportunities.

• Track and analyse campaign performance, including leads, conversion rates, cost per lead, website traffic, social media engagement and advertising ROI.

• Recommend improvements based on campaign data and performance insights.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications or a related discipline.

• Minimum 2 years of relevant marketing experience.

• Good understanding of digital marketing, social media management and content creation.

• Hands-on experience with platforms such as Meta Ads and Google Ads is preferred.

• Proficient in content creation tools such as Canva and CapCut or similar software.

• Basic knowledge of photography, videography and video editing.

• Strong copywriting, communication, coordination and project management skills.

• Creative, detail-oriented and able to manage multiple projects independently.

• Comfortable working with data and marketing performance metrics.

• Experience in the education, tuition, enrichment or childcare industry will be an advantage.

What We Offer

• Salary of S$3,200 – S$4,500/month, based on experience and qualifications

• Performance Bonus

• Annual Wage Supplement (AWS / 13th Month Bonus) upon completion of 12 months

• Annual leave starting from 10 days, increasing with years of service

• Medical benefits

• Professional training and development

• Career progression opportunities

• Opportunity to play an active role in growing an expanding education brand

Occasional weekend work may be required for events or promotional activities, with time off in lieu where applicable.

We are looking for someone who enjoys combining creativity with measurable results. If you are passionate about content, digital marketing and building brands—and want to make a meaningful impact in the education industry—we would love to hear from you.