Home Appliances Assistant Sales Manager

Job Summary

Hisense is looking for a proactive and results-oriented Assistant Sales Manager – Home Appliances to support the sales and business operations of the Home Appliances division in Singapore. The role will assist in achieving channel revenue and sales targets, managing retail partners and stores, and improving overall store productivity. The position will also be responsible for supporting the management and development of promoters to ensure effective execution at the retail level.

Responsibilities

• Sales Target Support: Assist in executing sales strategies and action plans to achieve Home Appliances channel revenue and sales targets.
• Sales Operations: Monitor daily and monthly sales performance, sell-in, sell-out, inventory and other key business indicators, and provide timely reports and analysis to management.
• Channel Management: Support the management of retail partners, distributors and sales channels, ensuring effective execution of commercial and sales initiatives.
• Retail Store Management: Regularly monitor store performance, identify underperforming stores and implement action plans to improve sales productivity, product display and in-store execution.
• Promoter Management: Manage and support Home Appliances promoters, including manpower deployment, target setting, training, attendance, performance tracking and daily sales execution.
• Store Productivity: Analyse promoter and store-level performance and implement initiatives to improve conversion, sales productivity and overall store output.
• Sales Planning & Forecasting: Assist in preparing sales forecasts and inventory plans based on market demand, channel performance and sales trends.
• Promotion & Pricing Execution: Support the implementation of pricing strategies, promotional campaigns and retail activities to drive sales while maintaining profitability.
• Market & Competitor Analysis: Monitor market trends, competitor activities, pricing and product performance, and provide insights to support sales decisions.
• Product Support: Work with product and marketing teams to ensure new product launches, product training and promotional activities are effectively executed in retail stores.
• Cross-functional Collaboration: Coordinate with marketing, product, supply chain, finance and other internal teams to ensure smooth execution of sales plans and business initiatives.
• Performance Reporting: Prepare regular sales and channel performance reports, identify key issues and follow up on corrective actions.
• Management Support: Assist the Sales Manager in managing the overall Home Appliances business and take responsibility for assigned channels, customers or business areas.

Required competencies and certifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field.
• 3–5 years of sales, channel or retail management experience, preferably in home appliances, consumer electronics or related industries.
• Experience in retail channel management and promoter management is preferred.
• Strong understanding of retail sales operations, store management and sales execution.
• Good analytical, communication, negotiation and problem-solving skills.
• Ability to work independently, manage multiple priorities and deliver results.
• Strong teamwork and coordination skills.