Homecare Marketing Specialist

PurposeCare | Highland Park, IL | Full-Time

Build Relationships. Grow Your Community. Make a Difference.

Are you a relationship-builder who loves connecting with people, growing a business, and making a meaningful impact?

At PurposeCare, we're looking for an energetic, motivated Marketing Specialist / Patient Advocate to help expand access to quality care in the home.

This isn't a traditional desk-based marketing position. You'll be out in the community, developing referral partnerships, identifying opportunities for growth, and helping individuals and families connect with the care and support they need.

If you're passionate about healthcare, thrive on building relationships, and enjoy seeing the results of your hard work, we'd love to meet you!

What You'll Do

As a Marketing Specialist / Patient Advocate, you'll be the face of PurposeCare throughout your assigned territory, building strong relationships and driving growth.

• Build & Grow Referral Relationships: Develop and maintain partnerships with hospitals, physician offices, discharge planners, case managers, senior living communities, and other referral sources.
• Drive Business Growth: Identify new opportunities, generate referrals, and help convert those referrals into successful Starts of Care (SOCs).
• Be a Trusted Community Partner: Educate healthcare professionals, patients, and families about PurposeCare's services and how we can support their needs.
• Own Your Territory: Develop and execute a strategic outreach plan, including in-person visits, networking events, educational presentations, and community partnerships.
• Support the Referral Process: Collaborate with intake, clinical, and operations teams to ensure smooth communication, appropriate documentation, and timely transitions into care.
• Track Your Success: Maintain accurate referral activity and follow-ups in our CRM, monitor performance metrics, and identify opportunities to improve results.

What We're Looking For

We're looking for someone who combines a genuine passion for helping others with the drive and confidence to build relationships and grow a territory.

Qualifications:

• At least 1 year of experience in home health, home care, healthcare marketing, business development, case management, or a related field.
• Strong relationship-building, communication, presentation, and networking skills.
• A proactive, outgoing personality with the confidence to initiate conversations and develop new business.
• Ability to work independently, manage a territory, and stay organized while balancing multiple priorities.
• Comfortable working toward measurable goals, including referral generation and Starts of Care.
• Proficiency with CRM systems, Microsoft Office, and other business technology.
• Valid driver's license and willingness to travel regularly throughout the assigned territory.

Even Better If You Have:

• Existing referral relationships or an established network within the local healthcare community.
• Experience with home health or home care referral development, patient admissions, or care transitions.
• Familiarity with insurance coverage, payer eligibility, and healthcare referral processes.
• Experience using Salesforce or another CRM to manage outreach and referral activity.
• A bachelor's degree in marketing, business, healthcare administration, or a related field.

What Success Looks Like

You'll have the opportunity to take ownership of your market, build meaningful partnerships, and directly contribute to PurposeCare's growth.

Success in this role means developing a strong referral network, consistently generating qualified referrals, and helping more individuals successfully begin care.

This is a results-driven position with defined monthly Start-of-Care goals, regular performance tracking, and opportunities to make a measurable impact.

Why PurposeCare?

At PurposeCare, we believe everyone deserves access to compassionate, high-quality care in the comfort of their home.

You'll join a growing organization where your relationships, ideas, and contributions truly matter. We value individuals who take initiative, collaborate across teams, and are passionate about making a difference in the communities we serve.

Ready to turn your passion for people into a career with purpose?

Apply today and help us connect more individuals and families with the care they deserve!

PurposeCare is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants.