HORECA Sales Executive – Dry Foods

Our client is a well-established food distribution company specializing in premium dry food products serving the HORECA and retail sectors across the UAE.

We are recruiting experienced HORECA Sales Executives to join their Dubai team. This is a field-based sales role focused on expanding the customer base through new business development, account acquisition and revenue growth within the UAE HORECA market.

Role Summary

• Develop new business opportunities across hotels, restaurants, cafés and catering companies through proactive prospecting, networking and customer acquisition activities.
  
• Meet with procurement managers, executive chefs, owners and key decision-makers to present the company’s product portfolio, identify customer requirements and secure new accounts.
  
• Manage the sales process from initial prospecting and customer meetings through to quotations, negotiations and successful account conversion.
  

Mandatory Skills & Experience

• Minimum 3 years’ UAE HORECA sales experience within dry foods or food distribution, with a proven track record of acquiring new customers and achieving sales targets.
  
• Strong ability to generate leads, build sales pipelines and independently manage the complete sales cycle.
  
• Experience managing relationships with HORECA customers and engaging with procurement teams and senior stakeholders.
  
• Valid UAE driving license is mandatory.
  

Candidate Profile

• Currently residing in the UAE.
  
• Fluent in English with strong communication and presentation skills.
  
• A self-motivated and resilient sales professional with a strong commercial mindset, confident in opening new opportunities and delivering results in a competitive market.
  

Education

• Bachelor’s degree