Hospice Account Executive - N Austin
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Description
Job Summary
The Hospice Account Executive is responsible for generating hospice referrals by building and maintaining relationships with healthcare providers, facilities, and community organizations. This role involves strategic sales planning, market analysis, and educational outreach to promote hospice services and ensure timely and appropriate patient admissions.
Essential Duties and Responsibilities
- Develop and maintain relationships with referral sources including hospitals, physicians, skilled nursing facilities, and assisted living communities.
- Meet or exceed monthly admission and call volume targets.
- Coordinate daily sales and marketing operations, including the implementation of promotional initiatives.
- Educate patients, families, and caregivers about hospice services to support informed decision-making.
- Conduct market assessments and contribute to the development of strategic marketing plans.
- Document all sales activity in CRM systems per organizational standards.
- Participate in community outreach events, vendor fairs, and educational exhibits.
- Collaborate with intake and clinical teams to ensure smooth referral coordination and patient transitions.
- Provide mentorship and support to new marketing staff and care transition coordinators.
- Monitor and report on the cost-effectiveness of marketing efforts.
- Maintain up-to-date knowledge of hospice regulations, payer systems, and competitor positioning.