Hotel Director of Sales & Sales Manager

This hybrid role combines strategic leadership with hands-on sales execution. The Hotel Director of Sales & Sales Manager is responsible for driving revenue growth, managing the sales team, and developing client relationships across all market segments. The ideal candidate is both a visionary leader and a tactical executor, capable of setting high-level goals while actively engaging in day-to-day sales activities.

Key Responsibilities

· Strategic Planning & Execution

o Develop and implement comprehensive sales strategies to maximize hotel revenue

o Forecast annual sales targets and monitor performance metrics

o Collaborate with marketing and revenue management to align campaigns and pricing

· Team Leadership & Development

o Lead, train, and motivate the sales team to achieve individual and collective goals

o Conduct regular performance reviews and provide coaching for improvement

o Foster a culture of accountability, collaboration, and excellence

· Client Relationship Management

o Build and maintain relationships with corporate clients, travel agencies, event planners, and group organizers

o Negotiate contracts and pricing to ensure profitability and client satisfaction

o Represent the hotel at industry events, trade shows, and networking functions

· Sales Operations

o Oversee daily sales activities including lead generation, proposal development, and closing deals

o Manage key accounts and ensure consistent follow-up and retention

o Analyze market trends and competitor activity to identify new opportunities

· Reporting & Analysis

o Prepare monthly, quarterly, and annual sales reports

o Use data to refine strategies and improve conversion rates

o Monitor budget and control expenses to optimize ROI

Qualifications

· 5+ years of experience in hotel sales, with at least 2 years in a leadership role

· Proven track record of meeting or exceeding revenue targets

· Strong negotiation, communication, and interpersonal skills

· Proficiency in hotel CRM and sales software (e.g., OPERA, Salesforce)

Work Environment & Reporting

· Reports directly to the General Manager

· Works closely with Marketing, Revenue Management, and Operations teams

· May require travel for client meetings and industry events