HubSpot Marketing Assistant
đź“Ť Remote
Responsibilities
Schedule and publish approved content across social media platforms via HubSpot
Write engaging captions for routine/templated posts, aligned with the company's brand voice and messaging
Manage community engagement: responding to comments and direct messages, escalating sensitive or complex enquiries as needed
Build, schedule, and send email marketing campaigns and newsletters via HubSpot
Maintain CRM data hygiene in HubSpot: updating and tagging marketing contacts and cleaning lists
Build and manage marketing reports in HubSpot, tracking content, email, and campaign performance
Create and manage HubSpot workflows to support marketing campaigns and lead nurturing
Maintain the content calendar: tracking deadlines and following up with internal stakeholders for updates, photos, and approvals
Assist with day-to-day management of existing Meta Ads campaigns, monitoring performance and making minor optimisations as directed (campaign strategy, budget, and all major decisions remain with the Marketing Manager)
Qualifications and Requirements:
Minimum 3+ years' hands-on experience in a marketing role (in-house or agency)
Demonstrated experience managing social media accounts and content calendars for a business or brand
Strong copywriting skills, with the ability to write on-brand captions and email content from brief examples
Strong working knowledge of HubSpot, including social media scheduling, email campaign builds, CRM/contact management, workflow creation, and reporting
Confident, professional communication style: able to represent a premium brand when engaging with customers online
Highly organised, with strong attention to detail and the ability to manage multiple ongoing tasks independently
Comfortable working autonomously and proactively flagging issues
Experience managing or assisting with paid Meta advertising campaigns is highly desirable
Background in marketing for a service-based, trade, construction, or design business is highly preferred
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