IMC & Media Manager (f/m/d)

As an experienced media business partner, the IMC & Media Manager will work with the local brand Marketing teams as well as with the European Central Division, providing input to create and execute our media strategies relevant for the CEW Central Europe West Hub (Germany, Switzerland and Austria). By adapting, activating and implementing European programs into best-in-class Omnichannel connected media plans relevant for the region. In this position you will lead the media planning for Colgate-Palmolive, by providing forward thinking leadership based on experience and data to enhance our brands equity and build a competitive edge. You will be responsible for driving the development of best-in-class media planning for all channels (TV and digital programs) and lead all media planning for DACH ensuring our agencies are fully briefed, and set up for success.

Responsibilities:

• Lead all Hub IMC and Media activities, in close collaboration and partnership with brand Marketing teams, and in alignment with the European Division leveraging and integrating all relevant touchpoints and really challenging what has been done in the past and driving further transformation

• Partner with brand marketing teams, agencies and other partners (e,g, Media Owners) to provide input for the development of local communication strategies by brand

• Brief the agency to develop and implement relevant communication plans across all consumer touchpoints aligned with our brands media strategies

• Be responsible for the tracking and update in real time of media budgets & investments across the 3 markets of the CEW region, as well as monthly communication plans update, and impact on Hub P&L

• Drive efficiency and effectiveness across all working and non-working media spend (e.g. agency fees) through benchmarking, competitive bidding and other innovative approaches

• Be responsible for the relationship with agency partners and ensure best possible resources are assigned to the Colgate-Palmolive business.Partner with agencies to develop relevant upskilling training for the brand marketing teams (IMC, Strategic Planning, Digital/Data, Innovations, etc...)

• Drive the shift towards advanced digital maturity by leveraging Data Clean Rooms and first-party data integrations to continuously optimize campaign performance across the DACH region.

• Demonstrate a highly solution-oriented mindset: confidently identify inefficiencies and challenge legacy thinking while taking full ownership of driving the necessary improvements.

Qualifications:

• >8 years’ work experience in a similar role preferably senior level in a media agency (with a planning background)

• Proven experience in the german media landscape and handling of annual negotiations or joint business plans (e.g. TV)

• Excellent communication skills, preferably German, fluent in English

• Preferably you have completed a degree or have an equivalent professional on the job qualification in the field of marketing, business administration, economics/ communication sciences

• Advanced MS Office or Google Suite skills (Excel, Windows, Word, PowerPoint)

• Ability to work independently with an open mindset, is driven and takes initiative

• Attention to detail, planning & coordination skills are essential.

• Experience working in a fast-paced commercial environment. Performance focused, eager to drive continuous test & learn across our organization

• Proven experience managing stakeholders across different geographies, with strong verbal and written communication skills

• Excellent analytical skills with experience of and comfort with using data to guide decision making.

• PO handling and budget management are no strangers to you and, together with the appropriate teams, you can support the smooth process.

What is even more important to us than the previous points is that you convince us as a person: you are a team player, like working with people and want to make a difference with us. Our european in-house subject matter experts are there to support you, whereby you act as the central contact person with the media agency, coordinating all the plans. We are a team and the transfer of know-how to the wider team and junior team members is important for us and should be a matter of course for you.