Implementation Engineer, CRM & CDP Automation
Description
GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.
GTX Solutions leads data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail. Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.
The Implementation Engineer configures Salesforce Marketing Cloud and customer data platforms across GTX client engagements. This role builds reliable journeys, automations, audience processes and integrations that turn customer data into communications across channels. Working directly with clients, solution architects and analytics implementation engineers, this engineer translates solution designs into working, tested and documented configurations.
Responsibilities
- Build and maintain Salesforce Marketing Cloud journeys and automations using Journey Builder, Automation Studio, Contact Builder and data extensions.
- Write SQL, AMPscript and platform scripts for audience preparation, personalization, suppression and recurring campaign processes.
- Implement journey entry, exit, re-entry, eligibility, prioritization and frequency rules.
- Configure CDP ingestion, attributes, identity rules, segments and activation into Marketing Cloud and other destinations.
- Build and troubleshoot integrations using REST and SOAP APIs, Marketing Cloud Connect, connectors and scheduled file transfers.
- Validate subscriber and contact identifiers, field mappings, audience counts, consent and suppression across connected platforms.
- Support reliable email and SMS execution and integrations with direct mail providers.
- Investigate failed automations, incomplete imports, incorrect personalization, audience discrepancies and journey execution issues.
- Partner with analytics and tagging engineers to validate how behavioral events update customer profiles, qualify audiences and trigger communications.
- Work directly with client marketing, CRM and data teams to clarify requirements, explain issues and guide implementation.
- Document configurations, dependencies, QA results, deployment procedures and operational runbooks.
Requirements
- 4+ years of hands-on experience in marketing technology implementation, including substantial production experience with Salesforce Marketing Cloud.
- Demonstrated experience personally building and troubleshooting Marketing Cloud journeys, automations and audiences using Journey Builder, Automation Studio, Contact Builder and data extensions.
- Strong SQL and AMPscript skills for segmentation, validation and personalization, plus working JavaScript skills for platform scripting, transformations or integrations.
- Experience configuring at least one enterprise CDP, including customer profiles, identity resolution, segmentation and activation.
- Experience connecting customer data sources or CDP audiences to Salesforce Marketing Cloud.
- Experience with REST APIs, authentication, JSON payloads and scheduled data integrations, using tools such as Postman.
- Understanding of analytics events, data layers and tagging, including their impact on downstream profiles and activation.
- Practical experience implementing consent, communication preferences and suppression rules.
- Experience working directly with client technical and business stakeholders, with clear documentation and troubleshooting skills.
Preferred Qualifications
- Hands-on Salesforce Data 360/Data Cloud experience.
- Salesforce Marketing Cloud Developer, Marketing Cloud Consultant or Data Cloud certifications.
- Experience with SSJS, custom journey activities and API-triggered communications.
- Experience with email deliverability, IP warming and sender reputation troubleshooting.
- Deeper analytics implementation, tag management or server-side collection experience.
- Experience with Snowflake, BigQuery or Python.
- Automotive, OEM or dealer-network CRM experience.
- Background in MarTech consulting or agency delivery.
Work Environment
- This role supports multiple GTX client engagements across industries and technology platforms.
- The role requires close coordination with client marketing, technology and data teams; occasional travel or on-site presence may be required.
- GTX Solutions is a remote-first firm with team members across the United States.
GTX Solutions is an Equal Opportunity Employer. GTX recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.
GTX Solutions participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.
Skills
As published by lever · 5 questions · 3 written answers
Basics
Which location are you applying for?, Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Twitter URL, GitHub URL, Portfolio URL, Other website
Short answers (1)
- In what City, State do you currently reside?
Pick from a list (1)
- Will you now or in the future require sponsorship for employment authorization to work in the USA?
Written answers (3)
- For the following 3 questions, please keep each response to 3–5 sentences. Do not include confidential client information. Describe your most recent hands-on tag-management implementation using Tealium, Adobe Launch/Tags, or a comparable platform. Include when you did it, what you personally configured or coded, and how you validated it.
- Describe a production integration you personally implemented between a customer data platform (CDP) and a marketing or engagement platform. Name the platforms and your specific configuration or coding responsibilities. If you have not done this, please state that.
- In your most recent relevant role, approximately what percentage of your time involved working directly with external customers? Describe clarifying requirements, recommending an implementation approach, explaining a technical issue, or guiding launch validation. Distinguish your role from the account manager’s or project lead’s.