IN_Director_AI powered Mar-Tech Transformation Lead_Advisory_Bhubaneshwar(India)

Description & Summary:

PwC India is seeking an accomplished AI powered Mar-Tech Transformation Lead to build and scale a market-leading customer experience and marketing technology practice. The role combines practice leadership, commercial ownership, executive client advisory, business development, strategic partnerships, and transformation delivery. The leader will shape autonomous CX strategies that connect customer data, marketing technology, analytics, CRM, journey orchestration, digital experience, and AI agents; develop differentiated offerings and reusable intellectual property; oversee major programmes; establish responsible AI governance; and build multidisciplinary consulting, technology, analytics, marketing, and AI capabilities.

Job Position Title:

IN_Director_AI powered Mar-Tech Transformation Lead_Advisory_Bhubaneshwar(India)

Responsibilities:

• Practice Leadership & Business Growth: Define the practice vision, growth strategy, investment priorities, and operating model; drive revenue growth, portfolio expansion, profitability, and delivery excellence.

• Commercial Management: Own practice financial performance, pipeline health, resource planning, and performance governance in line with organisational targets.

• Autonomous CX & AI Transformation: Define and lead strategies integrating customer data, marketing technology, analytics, CRM, journey orchestration, and AI agents to enable intelligent, connected customer engagement.

• Solutions & Offerings: Develop differentiated consulting propositions and reusable solutions across customer data, marketing automation, personalisation, content operations, customer service, and digital experience transformation.

• Business Development & Go-to-Market: Lead pipeline development, strategic account growth, executive engagement, presales, proposals, and go-to-market execution; carry a sales and practice-led delivery quota of INR 20-30 crore per year.

• Executive Client Advisory: Partner with senior client stakeholders to shape transformation ambitions, identify business value opportunities, and translate priorities into actionable roadmaps.

• Strategic Partnerships: Build relationships with hyperscalers and technology partners to co-create solutions, develop joint propositions, and accelerate enterprise adoption.

• Transformation Delivery: Provide executive oversight of major engagements, ensuring delivery quality, stakeholder alignment, risk management, and benefits realisation.

• Responsible AI & Governance: Establish principles for responsible AI adoption, human oversight, data privacy, security, and performance monitoring across AI-enabled CX solutions.

• Innovation & Intellectual Property: Sponsor AI-powered innovation, industry accelerators, reusable assets, and proof-of-value initiatives.

• Talent & Capability Development: Build multidisciplinary teams spanning consulting, technology, analytics, marketing, and AI; develop leadership capability and succession plans.

• Thought Leadership: Represent the practice in client forums, industry events, and partner ecosystems through distinctive perspectives on CX and AI transformation.

Mandatory skill sets:

• Extensive leadership experience in customer experience consulting, digital transformation, and technology-enabled business change.

• Demonstrated ability to build and scale consulting practices, drive P&L growth, and develop strategic client relationships.

• Strong expertise in CX strategy, Autonomous CX, Generative AI, and agentic AI applications.

• Deep understanding of marketing technology and digital experience ecosystems, including Adobe Experience Cloud, CMS, DAM, CDP, CRM, and journey orchestration.

• Expertise in customer analytics, personalisation, campaign management, and connected customer engagement.

• Proven capability in business development, presales, proposal leadership, commercial negotiations, and go-to-market execution.

• Experience building strategic alliances with hyperscalers and technology partners.

• Strong executive advisory, transformation leadership, and multidisciplinary team development skills.

Preferred skill sets:

• Experience leading global or multi-market transformation programmes.

• Track record of developing differentiated consulting intellectual property and industry-specific solutions.

• Experience establishing AI-enabled managed services or outcome-led transformation propositions.

• Familiarity with enterprise AI operating models, responsible AI governance, and organisational adoption.

• Established relationships across CX, marketing technology, cloud, and AI partner ecosystems.

• Experience contributing to industry thought leadership and executive forums.

Years of experience required:

20+ years of relevant experience in consulting, customer experience, digital transformation, or technology-led business growth, including substantial experience in practice leadership, commercial ownership, and executive client engagement.

Education qualification:

Bachelor's degree in Business, Engineering, Computer Science, or a related discipline, or equivalent relevant professional experience. An MBA or relevant postgraduate qualification is preferred.