In-House Media Manager
About Duracell
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries and related products. Trusted by millions of consumers and businesses alike, Duracell powers the devices that matter most — from medical equipment to everyday electronics. We are a global brand with a bold vision and a passionate team dedicated to delivering long-lasting power, innovation, and trust.
Position Overview
We are seeking a creative, strategic, and highly motivated In-House Media Manager to join Duracell’s media team. In this role, you will be responsible for planning, executing, and optimizing paid media campaigns across digital and traditional channels to drive brand awareness, consumer engagement, and revenue growth. You will serve as a key partner to internal stakeholders and external agencies, ensuring Duracell’s media presence is impactful driving, driving strong results for the company.
Media Strategy & Planning
• Develop and own comprehensive media strategies aligned with Duracell’s brand objectives and marketing calendar
• Lead annual and quarterly media planning across paid, earned, and owned channels
• Identify and evaluate emerging media channels and platforms to drive innovation in media mix, especially within in social, digital, and AI platforms
Campaign Management
• Manage end-to-end execution of paid media campaigns including digital display, paid social, video, programmatic, and AI platforms where applicable.
• Oversee relationships with media vendors, publishers, and platforms (Google, Meta, Amazon, etc.)
• Monitor campaign performance in real time and optimize based on KPIs including VTR, ROAS, CPM, CTR, and ensure we meet our brand KPI’s such as top of mind awareness, consideration, and purchase intent.
Analytics & Reporting
• Track media performance, spending efficiency, and attribution along with our analytics department
• Deliver regular reporting and data-driven insights to senior leadership with help from the agency
• Conduct competitive media analysis
Cross-Functional Collaboration
• Partner closely with Creative, Retail, and analytics teams to ensure cohesive, integrated campaign delivery
• Collaborate with external agencies and media partners to maximize media investment value
• Serve as an internal media subject-matter expert and educator across the marketing team
Budget Management
• Manage and reconcile media budgets, ensuring accurate pacing, invoicing, and forecasting
• Identify cost-efficiency opportunities and continuously improve return on media investment
Qualifications & Requirements
Required
• 5+ years of experience in media management, media buying, or media planning either at an agency or brand-side
• Proven track record managing large-scale, multi-channel media campaigns (digital, social, video, programmatic)
• Deep expertise with media platforms including Google Ads, Meta, DV360, The Trade Desk, etc.
• Need to have had traditional media planning background as well (TV and audio)
• Strong analytical skills and experience with BLS studies, MMM’s, etc.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously in a remote setting
• Strong communication and presentation skills with the ability to articulate media strategy to non-technical stakeholders
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Preferred
• Experience working with consumer packaged goods (CPG) or retail brands
• Familiarity with retail media networks (Amazon Advertising, Walmart Connect, Orange Apron, etc.)
• Experience managing agency relationships and holding partners accountable to performance
• IAB, Google, or Meta certifications a plus
What We Offer
• Fully remote work environment with flexible scheduling
• Competitive salary commensurate with experience
• Comprehensive health, dental, and vision benefits
• 401(k) with company match
• Generous paid time off and company holidays
• Professional development and continuing education opportunities
• The opportunity to shape media strategy for one of the world’s most iconic consumer brands