IN_Manager_CustomerAnalytics_Advisory_Bangalore(India)

Description & Summary:

We are seeking an experienced Customer Analytics and Performance Marketing professional to drive digital measurement, campaign analytics, and marketing performance optimization. The ideal candidate will possess strong expertise in Google Analytics 4, Adobe Analytics, and Tealium, supported by hands-on experience in analytics implementation, customer journey analysis, attribution, conversion optimization, and marketing effectiveness. This role involves translating data into actionable insights, developing performance dashboards, and collaborating with marketing, technology, and CX teams to improve customer engagement and maximize marketing return on investment.

Job Position Title:

IN_Manager_CustomerAnalytics_Advisory_Bangalore(India)

Responsibilities:

• Define digital measurement strategies, KPI frameworks, and measurement plans aligned with business and marketing objectives.

• Lead analytics implementation and optimization across websites, applications, campaigns, and customer journeys.

• Translate business requirements into event taxonomies, tracking specifications, data-layer requirements, and implementation documentation.

• Configure and validate measurement solutions using Google Analytics 4, Adobe Analytics, and Tealium.

• Establish data quality controls, tracking governance, and testing processes to improve measurement reliability.

• Analyze acquisition, engagement, conversion, retention, and customer journey performance to identify improvement opportunities.

• Evaluate campaign effectiveness across paid, owned, and earned channels.

• Assess attribution methodologies and explain their assumptions, limitations, and implications for marketing investments.

• Develop performance dashboards and reporting frameworks that connect marketing activities with customer and business outcomes.

• Identify conversion barriers and support experimentation, A/B testing, and conversion rate optimization initiatives.

• Provide recommendations on audience targeting, channel mix, campaign performance, and budget allocation.

• Collaborate with marketing, media, technology, data, and CX teams to implement and measure improvements.

• Ensure analytics practices align with organizational privacy policies, consent requirements, and data governance standards.

• Manage analytics workstreams, stakeholder communications, and the quality of insight-driven deliverables.

Mandatory skill sets:

• Strong expertise in Google Analytics 4, Adobe Analytics, and Tealium.

• Experience in digital analytics implementation, event tracking, tag management, and data validation.

• Strong understanding of customer journey analysis, funnel analysis, segmentation, and conversion optimization.

• Experience in campaign analytics, attribution, marketing effectiveness, and ROI measurement.

• Ability to build dashboards and translate complex data into clear business recommendations.

• Strong analytical, problem-solving, and stakeholder management skills.

• Working knowledge of privacy-aware measurement, consent management, and data governance.

• Ability to collaborate effectively with marketing, engineering, and CX teams.

Preferred skill sets:

• Experience with SQL and dashboarding tools such as Power BI, Tableau, or Looker Studio.

• Familiarity with BigQuery, customer data platforms, and integration of analytics with CRM data.

• Understanding of client-side and server-side tagging approaches.

• Experience with paid search, paid social, programmatic advertising, and marketing platform integrations.

• Familiarity with incrementality testing, experimentation design, and advanced attribution methodologies.

• Relevant Google Analytics, Adobe Analytics, or Tealium certifications.

Years of experience required:

8–10 years of relevant experience in customer analytics, digital analytics, performance marketing, or marketing measurement, including implementation and optimization responsibilities.

Education qualification:

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, Engineering, or a related discipline, or equivalent relevant professional experience. Relevant analytics and marketing technology certifications are preferred.