In-Store Marketing Manager, In-Store Retail Marketing, WWGS Central Marketing
In-Store Marketing Manager oversees and implements in-store marketing strategies across WWGS, including but not limited to: price, print, digital, thematic signage and brand messaging.
Key job responsibilities
• Own the Sign Central platform as the primary business stakeholder, representing Pricing, Promotion, Merchandising, Marketing, Quality Standards, Food Safey, and Legal teams
• Define and advocate for business requirements across cross-functional stakeholders
• Partner with Product and Tech teams to translate business needs into technical requirements, prioritize roadmap items, and ensure successful delivery
• Design and implement strategy for item-level signage templates that meet business and customer needs
• Prioritize Sign Central enhancements, new features, and critical data requirements based on business impact
• Partner with project sponsors to set clear expectations and communicate progress to stakeholders
• Partner with Change Enablement stakeholders to launch and support new Sign Central processes, training programs, and features
• Drive successful integration of pricing and promotional enhancements into the Sign Central platform
A day in the life
Collaborates with Marketing, Product, Operations, and Merchandising Teams. Implements marketing deliverables and interacts with store operations teams. Shapes product development roadmap for Marketing Technology.
About the team
In-Store background and in-store focused. Tight collaboration. Cross-functional partners at the intersection of Marketing, Merchandising, and Operations.
Key job responsibilities
• Own the Sign Central platform as the primary business stakeholder, representing Pricing, Promotion, Merchandising, Marketing, Quality Standards, Food Safey, and Legal teams
• Define and advocate for business requirements across cross-functional stakeholders
• Partner with Product and Tech teams to translate business needs into technical requirements, prioritize roadmap items, and ensure successful delivery
• Design and implement strategy for item-level signage templates that meet business and customer needs
• Prioritize Sign Central enhancements, new features, and critical data requirements based on business impact
• Partner with project sponsors to set clear expectations and communicate progress to stakeholders
• Partner with Change Enablement stakeholders to launch and support new Sign Central processes, training programs, and features
• Drive successful integration of pricing and promotional enhancements into the Sign Central platform
A day in the life
Collaborates with Marketing, Product, Operations, and Merchandising Teams. Implements marketing deliverables and interacts with store operations teams. Shapes product development roadmap for Marketing Technology.
About the team
In-Store background and in-store focused. Tight collaboration. Cross-functional partners at the intersection of Marketing, Merchandising, and Operations.